Do you wonder why you don’t have engaged readers on your blog? Do people come and then leave your website, without letting you know if they would return? If your web analytics software is showing that you’re attracting more new visitors than returning ones, you might recognize that you have to work harder on engaging … Continue reading 4 Tools To Grow Your Email List Fast
By Beth Negus ViveirosSep 23, 2014 Share on email Share on linkedin Share on twitter Share on facebook More Sharing Services 2 Triggered messages accounted for 3.8% of total email volume in the second quarter of 2014, a 9.2% increase over the same period in 2013, according to the Q2 2014 North America Email Trends … Continue reading Triggered Email Volume & Response Rates Increased in Q2: Epsilon
Arizona Wins On Hail Mary Anu Solomon’s Hail Mary pass to Austin Hill with no time remaining lifted Arizona to a 49-45 win over California. An amazing comeback by the University of Arizona became a little bit more painful for Cal fans on Saturday night. An email sent by the athletic department’s official … Continue reading Cal Bears Mistakenly Sends Celebratory Email Offer Moments Before Losing Game
One of the oldest weapons in an online marketer’s arsenal, email marketing, has stayed the ground over the years—ever since we got our first Hotmail IDs. While every passing year brings a new marketing favorite, smart marketers have hung on to this tool as they see through the hype, trusting results instead. And while we … Continue reading Does Your Email Marketing Measure Up?
Many of you may already be growing your email lists through sign up forms on your website, or printed sign up sheets near your register. You may even ask folks if they want to be added to your email list when you meet them at a trade show or event. So far, so good. But, … Continue reading Unique Ways to Build Your Email List
With the rise of social media as a leading communication channel, it is tempting to dismiss email marketing as an antiquated communication tool and focus communication efforts elsewhere. Here are five reasons why this is a bad idea: 1. Email is More Personal If social media is the reception hall of online communication, email is … Continue reading 5 Reasons Email Marketing Should Be Part of Your Marketing Playbook
Many marketers today are using video to spice up their marketing, educate customers, and talk about products and services. Combining these videos with email, the highest ROI-producing channel, can boost exposure of this your marketing messages. But what’s the best way to integrate video into your email marketing? There are a variety of email providers … Continue reading Using Video in Email is Easier than You Think
Message Systems flips email to up engagement Email isn’t sexy but it sells products. That is what a lot of experts say. Still others insist email needs an upgrade – from more responsive templates and design to better measurement. A new offering out from Message Systems may solve part of email’s issues by improving deliverability … Continue reading Message Systems Unveils Global Email Deliverability Tracking Tool
Today’s marketers face a significant challenge: how to engage prospects, build relationships with customers and foster loyalty in such a noisy, multi-channel world. Have you been up at night wondering which marketing tool offers you the best ROI? Well, here’s the good news. We actually know what that tool is—and it’s not some hot, new … Continue reading Why Email Needs To Be The Hub Of Your Cross-Channel Marketing Campaigns
by Loren McDonald, September 18, 2014 In my previous Email Insider, “’Mom, All I Want is to Change My Email Address,’” I outlined the often frustrating and annoying process of updating my email address on dozens of work-related subscriptions. Here, I’ll outline some best practices that can help you reduce the number of subscribers you … Continue reading How To Take The Friction Out Of Email Address-Change
