A successful shopping experience isn’t just one where you find exactly what you wanted. Dedicated shoppers know it’s also serendipity, such as discovering a tasty gourmet ravioli on your way to pick up a 25-pack of paper towels. Sending the most relevant offers to customers is important. So is using email to introduce products to … Continue reading Email As Discovery Tool? Try It, You’ll Like It!
Tag Archives: email
GIFs Help Email Marketers Explain Products Better
Animated GIFs have been picking up in popularity among email marketers. In an interview with Direct Marketing News, Matt Caldwell, VP of creative for at Yesmail Interactive, said that this tool works best when it helps to better explain a product that the marketer is trying to create or as a way to stand out. … Continue reading GIFs Help Email Marketers Explain Products Better
7 Insightful Email Marketing Stats for Small Businesses [Infographic]
A great way to build, and sustain, strong relationships with your customers is through emailing. Not only is email marketing one of the most direct forms of communication with your customers, it is also an essential part of the inbound marketing methodology. Emailing potential leads can assist in converting those leads into customers, and delighting … Continue reading 7 Insightful Email Marketing Stats for Small Businesses [Infographic]
How To Make Email Newsletters Really, Really Effective
There’s ample data to support the effectiveness of email marketing — in particular, email newsletters — yet it seems to have lost its appeal among marketers. Although a lot has changed since the “old days” and it may be more challenging to command attention in the inbox today, the reality is that email is not … Continue reading How To Make Email Newsletters Really, Really Effective
Monetizing Email Post-Click
When publishers think about email newsletter monetization, the first things that come to mind are usually list rentals, sponsorships, and display ads. While these typical pre-click monetization tactics work well, they often have inherent risks such as subscriber disengagement, list attrition and deliverability issues. What if there was a more elegant way to monetize email? … Continue reading Monetizing Email Post-Click
The Three Ingredients to an Email Auto-Responder Sequence That Sells
Sending an automated, calibrated series of messages to get a customer to take action is nothing new. However, startups often consider the value of their marketing to be the value of their product, and sometimes consider “marketing” (particularly anything “outbound”) to be either ancillary, or outright annoying to any potential customer. Email sequences, however, can … Continue reading The Three Ingredients to an Email Auto-Responder Sequence That Sells
Don’t Throw Email in the Trash
From before the dawn of the internet, email has been a central part of online communications. Its roots can be traced back to the 1960s and the oldest email standard still in popular use (POP3) originated in the late 80s. Thanks to its ubiquity, email has been turned over to many uses, and suffered from … Continue reading Don’t Throw Email in the Trash
Your Ultimate Guide to Fall Email Marketing Trends
Once the ugly stepsister of the marketing world, email marketing has made huge strides in 2014. Don’t take our word for it; recent email statistics prove email marketing is here to stay. As of 2013, there are nearly 3.9 billion email accounts worldwide, with that number expected to increase to 4.9 billion by the end of 2017. It’s important … Continue reading Your Ultimate Guide to Fall Email Marketing Trends
Four More Vacation Lessons for Email Marketers
Travel broadens the mind, so the saying goes. In my case, it also sharpens my views on issues that are important for successful email programs. In my previous Email Insider column, I shared strategies for using email as a discovery tool based on an excellent wine recommendation. But that wasn’t the only time I gained … Continue reading Four More Vacation Lessons for Email Marketers
Email Marketing Vs Social Media
Email Marketing and Social Media seem to always be going head to head these days. I am here to argue that you shouldn’t look at the two as competing forces, but as partners for a common goal. Email marketing and social media both have seen great growth in the past few years, and they can … Continue reading Email Marketing Vs Social Media
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