Tag Archives: email

Goodbye Email & Social Logins? Twitter “Digits” Lets Apps & Sites Offer Login Via Phone Number

New free service, part of Twitter’s Fabric app development platform, is available globally today for iOS, Android and the web. Martin Beck on October 22, 2014 at 3:23 pm No one likes being forced to create another user name and password. It’s one of the biggest frustrations of the internet age. And Twitter is aiming … Continue reading Goodbye Email & Social Logins? Twitter “Digits” Lets Apps & Sites Offer Login Via Phone Number →

Automation Demystified: Five Impact-Driven Insights for Modern Email Marketers

Marketing Guide

As marketers, we tend to like powerful words and pictures. But sometimes, you have to just let the stats speak for themselves. Companies that use marketing automation see 53 percent higher conversion rates than non-users, and an annualized revenue growth rate 3.1 percent higher than non-users, according to the Aberdeen Group. And eMarketer reports that … Continue reading Automation Demystified: Five Impact-Driven Insights for Modern Email Marketers →

7 Reasons Your Business Needs an Automated Welcome Email

Sales Guide

When someone signs up for your email list, it’s important to roll out the email red carpet and welcome them. Statistics show these new subscribers are most engaged within the first 48 hours. An automated welcome email (which is a type of autoresponder) can help you reach out to your new subscribers within that crucial … Continue reading 7 Reasons Your Business Needs an Automated Welcome Email →

Subscribers Not Responding to Your Awesome Email? Try the Remail Tactic

Email Marketing

By Joy Ugi, Published October 17, 2014 You’ve put together a killer strategy for a one-time promotional email. You’ve spent hours making sure the subject line, copy and design are amazing. You’ve sent it out with sky-high confidence in the reaction you’ll get from subscribers. And then you get less-than-impressive metrics. If you’ve sent this … Continue reading Subscribers Not Responding to Your Awesome Email? Try the Remail Tactic →

Let’s Put The Marketing Back Into Email Marketing

Email Marketing

by Kath Pay, October 17, 2014 Over the years I’ve discovered that many email marketers perform email marketing as their job, yet they don’t use many of the basic principles of marketing that other channels, both online and offline, use. It seems many email marketers are not actually focused on marketing at all, but … Continue reading Let’s Put The Marketing Back Into Email Marketing →

Holiday Email Marketing Made Easy: 9 Emails You Can Use

Email Marketing, Marketing Guide

By Amy Neeley, Published October 16, 2014 Email marketing is a great way to nurture your leads and stay in contact with your current customers. For local businesses gearing up for the busy holiday season, it’s hard to stay on top of all the demands on your time. But email marketing doesn’t have to be … Continue reading Holiday Email Marketing Made Easy: 9 Emails You Can Use →

Neglected Email Marketing Tools

Email Marketing

by Kara Trivunovic, October 15, 2014, Over the course of a lengthy career in email, I have encountered more than my fair share of email RFPs. Contained within those documents are two indisputable truths: 1. Much of the RFP is not about email at all, and 2. A large portion of the request focuses on … Continue reading Neglected Email Marketing Tools →

4 Ways to Increase Email Subscription Sign-ups

Email Marketing

By Larry Alton, Published October 13, 2014 So you’ve set up your official website set up, along with a fancy email subscription widget. You’re also planning to produce content on a regular basis, perhaps something once a week. However, your subscriber list is underwhelming. It can be difficult to motivate yourself to craft stellar email … Continue reading 4 Ways to Increase Email Subscription Sign-ups →