By George Passwater, Published October 10, 2014 There’s more to email marketing than sending out blanket broadcasts and sales letters. What? No? Sure, have you ever tried triggered event emails? In these messages, you use timing and clever copy to attract and convert someone based on some sort of criteria. You could have received … Continue reading How To Boost Your Email Marketing With Triggered Messages
by Jen Capstraw, October 9, 2014 I love reading those articles that compare 20thcentury science fiction to our modern world. This week, I stumbled across a list of author Isaac Asimov’s 1964 predictions for 2014. While we’re still not colonizing the moon, Asimov was pretty spot-on in the majority of predictions, including his descriptions of … Continue reading Then & Now: Mobile & Email Marketing Predictions
By Zach Heller, Published October 9, 2014 If you’re doing email marketing, you’re doing the right thing. But just sending out emails isn’t enough. The next step is learning how to track and analyze your email marketing successes and failures so that you can be sure that it’s working, and work to improve the … Continue reading How To Tell If Your Email Marketing Is Working
By Jennifer Hyman Sutton, Published October 7, 2014 Tackling our inboxes has become a daunting task. First off, it seems impossible to keep up with the flood of incoming messages (check out our recent blog post on how to try and address that problem with your team). But the more intimidating part comes after an … Continue reading Stop Overthinking Your Email
By Prialto, Published October 6, 2014 Your email signature may be the last thing on your mind when sending out sales letters, yet it is actually one of the most cost-effective marketing tools at your disposal. A well-written email signature can increase the response rate and client interaction with your business by adding valuable information, … Continue reading Best Practices For Email Signatures
October is Small Business Month in Canada! To celebrate, we are sharing helpful resources and holding special training events to help small businesses improve their marketing, and do more business. In honor of Small Business Month, we’ve also compiled some of our favorite success stories from small businesses in Canada. These businesses have achieved impressive … Continue reading 4 Email Marketing Tips From Successful Canadian Business Owners
Discover how a few email campaign tweaks and audience research can help you build trust, meet customer needs and get better results. Daniel Faggella on October 6, 2014 No matter how good your product or service is, the key to a strong business is to attract new customers and keep current customers coming back. Email … Continue reading How To Turn Prospect Priorities Into Email Sales Ammunition
Any digital marketer can give you a set of rules about how to write successful email subject lines based on his or her experience. Problem is, that guidance won’t be based on experience with your audience. The adage that “it’s not what you say, it’s how you say it” is giving way to “figure out … Continue reading Tips For Testing and Optimizing Email Subject Lines
Forbes, Thursday, October 2, 2014 Email campaigns are the mainstay of sales and marketing practitioners everywhere and there is a growing demand for highly flexible email campaign solutions that don’t cost what the “enterprise class” solution do. One vendor trying to make a dent in the market dominated by big companies like ExactTarget and Responsys … Continue reading Iterable Offers Email Campaign Tools For a Lower Price
by Jordie van Rijn, October 3, 2014, What will email marketers be doing next to evolve their email programs? According to the 2014 Forrester Wave Email Marketing Vendors report, the strategies that attract the most interest are those not yet in use by enterprise e-mail senders, but on their wish list: 1. Micro-segmentation … Continue reading Micro Segmentation Tops Email Marketers’ Wish Lists
