By Lili Boev, Published October 31, 2014 Welcome to part one of a two-part series providing tips to get the most out of email marketing throughout Black Friday and Cyber Monday. How many shopping days are there left till Christmas? Answer: Two. Black Friday this year falls on November 28th and Cyber Monday on December … Continue reading 10 Steps for the Most Successful Black Friday & Cyber Monday Email Marketing Program Ever
Direct Marketing News, Wednesday, October 29, 2014 Having skills in email alone is not that valued when it comes to hunting for a marketing job. In fact, according to a new report from Forrester Consulting and Oracle, only 6 percent of marketing decision markers ranked email marketing as the most important skill they look for … Continue reading Email Skills Alone Won’t Get You a Marketing Job: Report
By Heather Seitz, Published October 31, 2014 There are a LOT of questions about email marketing metrics, trends, and overall “how to improve” your email program. So let’s take a moment to look at 10 Important Email Marketing Metrics that you need to be paying careful attention to: Deliverability Metrics Let’s start by looking at deliverability … Continue reading 10 Email Marketing Metrics
by Loren McDonald, October 31, 2014 Google has done it again. Inbox, the newest iteration of Gmail (still in invite-only stage at this writing), promises to revolutionize the inbox (again) and has email marketers worrying about how to respond (again). And, here I am (again), asking email marketers not to get sidetracked by day-to-day distractions … Continue reading Can You See The Email Forest — Or Are You Distracted By The Trees?
By Mike Parry, Published October 26, 2014 Email marketers (myself included) always say; don’t over mail your email list. Whilst this is still good advice, what determines over mailing has changed. We are all used to email now and Spam is pretty well controlled by Outlook (Hotmail), Gmail, Yahoo etc. We also spend a lot … Continue reading Your Pace or Mine? The Art of Email Frequency and Timing
By Andres Serrano, Published October 25, 2014 Tips and checklist for holiday marketing With the advent of the holiday season upon us, we thought we’d present you with an early present. Our top tips will help make it nice and easy for you to make it nice and easy for your customers to spend more … Continue reading The Email Marketing Christmas Wishlist
By Jared Flamm, Published October 23, 2014 Email remains the best digital channel for ROI. However, like everything else email can be spiced up for a better user experience and to drive more conversions. Thankfully there’s been a growing number of tools out there that have been created to solve our collective email nightmares. Best … Continue reading 13 Brilliant Email Marketing Tools for the Savvy Marketer
The New York Daily News, Wednesday, October 22, 2014 BY Ken Lovett, NEW YORK DAILY NEWS Tuesday, October 21, 2014 Gov. Cuomo’s publisher is marketing his book to his political backers with help from his campaign. HarperCollins sent out an email Tuesday to Cuomo donors and supporters promoting the book. And it may have worked. … Continue reading HarperCollins Raises Eyebrows for Promoting Cuomo’s New Book to His Campaign Email List
Destination CRM, Thursday, October 23, 2014 eTrigue, a provider of cloud-based marketing automation, has expanded the VisitIQ ecosystem to include built-in support for additional email service providers in the VisitIQ IQ Link builder. These added providers include Bronto, dotmailer, Emma, Mad Mimi, VerticalResponse, Mailchimp, Constant Contact, and many others. VisitIQ helps marketers target prospects by … Continue reading eTrigue Expands Partnerships With Email Companies
by Mark Klein, Oct 22, 2014 According to one survey, in America we spend more time on our smartphones than we do eating. Most of that time is spent checking email. Websites and mail templates are busily being optimized for viewing on mobile devices. With the rise of mobile communications, we are in the midst … Continue reading Mobile Messages: Email, Text Or In-App?
