Jonathan YefetJuly 8, 2015 Email marketing is not dead, and we promise you that it won’t be dying anytime soon. In fact, consumers love receiving email marketing messages – we’re not just saying that – it’s been proven… A new study by the folks at Return Path looked into data frequency and optimization. It took … Continue reading Return Path Study Reveals Recipient Patience for Email
Tag Archives: email
6 Ways to Segment Your Email List to Improve Your Success
VerticalResponseJuly 7, 2015 When you create emails, do you send them out to everyone on your list? If so, you’re suffering from “bulk email disease.” This very common digital illness occurs when small business owners send every email to every single contact on their list. Common symptoms include low open rates, poor conversions, and confusion … Continue reading 6 Ways to Segment Your Email List to Improve Your Success
The Anatomy of a Perfect Email Campaign
Justin WilsonJuly 7, 2015 Almost every week there seems to be a new way of communicating with your audience: the internet has made marketing as exciting and fast-moving now as it has ever been. But there is one tool that has been the most popular for a number of years: people may call retro, but … Continue reading The Anatomy of a Perfect Email Campaign
How To Maintain Email Customer Engagement In An Increasingly Mobile Marketplace
As consumers continue to shift toward mobile, how can brands use email to improve customer engagement? Columnist Jason Warnock has some tips for marketers. Jason Warnock on July 7, 2015 We’ve heard it before: “Mobilegeddon” is upon us. Just a couple of months ago, Google updated its algorithm to reward mobile-friendly websites. Shifts like this … Continue reading How To Maintain Email Customer Engagement In An Increasingly Mobile Marketplace
3 Reasons Why Apps Need Email
Allison AverillJuly 6, 2015 If apps are the future, email just seems so…1998. If you search “email is dead” you will find this article, and this article, and many more like them, typically outlining why one or another “next big thing” messaging platform is finally putting the nail in the inbox coffin. So why should … Continue reading 3 Reasons Why Apps Need Email
B2B Email Marketing Tips: Email Messaging that Works!
Jess HallJuly 6, 2015 If you have a list of contacts, congratulations! You have the basis for a robust lead generation campaign. Yet, the fact remains that four out of five B2B leads never actually turn into sales. Why exactly is that? Email marketing can be a great way to bring in new leads, but … Continue reading B2B Email Marketing Tips: Email Messaging that Works!
Email Remarketing Along the Conversion Funnel
Bryan GudmundsonJuly 6, 2015 Email remarketing is arguably the single most powerful tool in an online marketer’s toolbox when it comes to reigniting abandoned leads. When done right, email remarketing is a very complex process, but broken down into its fundamental pieces, there are just three, basic steps: Acquiring contact information, Identifying user intent, Dispatching … Continue reading Email Remarketing Along the Conversion Funnel
Getting Started With Email Testing
Sometimes a simple testing plan is the smartest way to grow and retain your email subscribers. Columnist Eric Dezendorf offers tips on subject line testing, date/time testing, and more. Eric Dezendorf on July 6, 2015 If you’re like many email marketers out there, you send your regularly scheduled batch and blast email to your entire … Continue reading Getting Started With Email Testing
Marketing Toolkit Essentials: CRM and Email Marketing Software
Kevin BloomJuly 6, 2015 With all of the different marketing software options, it’s easy to get overwhelmed about what your firm really needs to add to enhance its marketing toolkit. While you want to make sure the software you purchase is enough to suit your needs, you also don’t want to spend unnecessary funds on … Continue reading Marketing Toolkit Essentials: CRM and Email Marketing Software
Eight Things You Forget When You Work In Email Marketing
John W HayesJuly 5, 2015 People don’t remember subscribing to your email list: This is why you’ve got to ensure your email campaigns remain relevant, engaging and timely. To your subscribers, everything else is spam, and you don’t want your subscribers to think you are a spammer. People like to report emails as spam when … Continue reading Eight Things You Forget When You Work In Email Marketing
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