Olivier ChoronJuly 14, 2015 The short answer to this is… it depends! Cue large groan! But on what exactly? Well on your own personal approach to email marketing for channel partners for a start. Just like everything, it is your email strategy and activities that need to be updated and revamped and given a new … Continue reading Is Email Marketing Outdated for Channel Partners?
Matt AmbroseJuly 14, 2015 Don’t build your farm on rented land. That phrase continues to make marketers look sheepish who spent too much time on their Facebook page and not enough on a channel that works. What am I talking about? Email marketing, of course. And I don’t mean just sending out a monthly newsletter … Continue reading Why it’s Time to Ditch the Autoresponder and Build an Email Sales Funnel Instead
Mike ParryJuly 13, 2015 I was recently a keynote speaker at a European email summit in Amsterdam and was asked to talk about “Cutting edge email design”. Whilst researching emails for this event it struck me that one man’s junk can be another man’s treasure. The reason I say this is because it depends on … Continue reading Cutting Edge Email Design
Columnist Daniel Faggella brings us the second piece in a multi-part series exploring how to market your business using a powerful PR “Hit List.” Daniel Faggella on July 13, 2015 The promised land for businesses is where you no longer have to search out leads and customers … because your perfect customers are searching for … Continue reading Email Subscribers On Demand, Working Your Public Relations “Hit List,” Part 2
Mike RyanJuly 13, 2015 In a world dominated by the Internet, it is all too easy to assume that email marketing reigns supreme compared to “old fashioned” postcard marketing. Business owners who buy into that assumption, however, can find themselves facing poorly performing marketing campaigns and disappointingly low returns on their investment. The fact is, … Continue reading 4 Reasons To Choose Direct Mail Marketing Over Email Marketing
Gyles SewardJuly 11, 2015 Email lists are so important to marketing that achieving a large one may make you want to rush straight out and buy a list. Unfortunately the simple truth is that there really are no good ones for sail. Purchasing data is super risky, can damage your reputation and waste your budgets. … Continue reading 6 Simple Tips to Increase Email Signups
As more people than ever are traveling or moving to new locales, how do you ensure your emails are relevant, no matter where your subscribers happen to be? Columnist Andrew King has some tips. Andrew King on July 10, 2015 It’s common knowledge these days that emails you send could be opened anywhere and … Continue reading How To Stay Relevant When Your Email Subscribers Are Always On The Move
Francesca Di MeglioJuly 9, 2015 Bounce backs are a big bummer when you are trying to win over customers with an email marketing campaign. Investigating Simple Mail Transfer Protocol (SMTP) response codes, which servers send you to explain returned mail, can help you clean up your email list and resolve issues. The first step is … Continue reading How To Stop Bounce Backs From Ruining Your Email Marketing Campaign
Keith ReinhardtJuly 9, 2015 The most important thing you need to know about the Secret Email War is that roughly 60% of all email is spam. That’s a surprisingly high number, because 60% of your inbox isn’t spam (even though you complain about spam all the time, don’t you?). The reason that you aren’t actually … Continue reading The Secret Email War All Around Us And What It Means To You
Ryan PinkhamJuly 8, 2015 How many of the people who visit your website or come into your store on a daily basis actually end up joining your email list? What if you could double, triple, or even quadruple that number? What would that mean for your business? Generating those types of list growth results may … Continue reading The Ultimate Guide to Growing a Massive Email List
