Ben T. Smith, IVJuly 3, 2015 There’s a lot you need to do to have an effective email marketing program. We just covered the types of emails you should be constantly sending out. You also need to be engaging with your subscriber list. Oh, and the better you curate your list, the better you’ll be able … Continue reading 6 Tips For Growing Your Email List
Paula ChiocchiJuly 1, 2015 As any experienced marketer will tell you, without a well-written subject line, your email campaign will simply not succeed. Because I’m frequently asked for tips on this topic, I’ve outlined my top strategies for crafting effective email subject lines below: Make them your first order of business: A subject line is … Continue reading 6 Top Tips for Effective Email Subject Lines
Miranda PaquetJune 30, 2015 You work hard on your emails. You put in the time to share something you think your audience will enjoy, and it’s frustrating that less than half of your subscribers are giving your emails a chance. What can you do to get more people to open your emails? You shouldn’t expect … Continue reading Can Resending an Email Improve Your Open Rates?
Seamas EganJune 30, 2015 Rock band U2, known for its mega-hits such as “Beautiful Day” and “With or Without You,” is currently touring all over the world (yet again) with its Innocence and Experience tour. The Irish group has won more than 20 Grammys over the years and doesn’t show any signs of slowing down. … Continue reading How ‘U2′ Can Give Your Email Marketing Campaign Rock Star Status
Matt BagliaJune 30, 2015 Text message marketing and email marketing both cater to business owners looking for an affordable mass communication method. Both marketing methods encourage brands to send out valuable information and exclusive offers. On the surface, they appear extremely similar, but if you dig deeper, you’ll realize the benefits to each method. While email … Continue reading Text Marketing Vs. Email Marketing: Which One Packs a Bigger Punch? [Infographic]
Terri HarelJune 26, 2015 All organizations know that email marketing is a critical component of donor engagement and gift solicitation. Yet, it’s obvious that people are inundated with email: personal, work, and promotional messages drown inboxes daily. When your email does get opened and read, how should you structure your email to improve your chances … Continue reading The 5 Essential Elements of a Fundraising Email
How do you get your email marketing list off the ground and then keep it growing by leaps and bounds? Columnist Eric Dezendorf offers some tips. Eric Dezendorf on June 25, 2015 Of the many challenges facing email marketers, one of the first hurdles to overcome is growing your list and maintaining it moving forward. … Continue reading Quick Tips To Grow And Maintain A Healthy Email List
Robert NachumJune 24, 2015 In recent years, a growing percentage of people have made the transition from desktop to mobile, choosing the latter as their leading digital platform. Web browsing, online shopping and checking emails on mobile have become the norm, especially when all it takes is just a few apps to consume your time … Continue reading 5 Reasons You Need to Be Targeting Mobile Email Users
Mickie E KennedyJune 24, 2015 According to the Direct Marketing Association, each penny you invest in email marketing will eventually yield an ROI of 4300%, and Gigaom Research has found that marketers consistently rank email as the single most effective medium for awareness, acquisition, conversion, and retention. Despite so much at stake, many small-to-medium-sized businesses … Continue reading 17 Experts Respond to Your Email Marketing 9-1-1
Amanda ClarkJune 23, 2015 In today’s super-digital environment, an email has roughly the same impact that a business card might have had 10 or 20 years ago: It’s a reflection of your brand and it speaks to your professionalism. This is true of the personal emails you send to clients and co-workers, but it’s also … Continue reading Email Marketing: Keep It Professional
