Tag Archives: email

The Complete Guide to Email Metrics – Part III

VerticalResponseSeptember 15, 2015 Use email metrics as a great diagnostic tool. These metrics provide a ‘look under the hood,’ so to speak. Just like a car, if something isn’t running right, you fix it. If you see a metric that’s off, or not where you want it to be, it’s time to break out the … Continue reading The Complete Guide to Email Metrics – Part III →

How Effective is Integrating Videos Into an Email Marketing Campaign?

Video Marketing

Adam BaetuSeptember 15, 2015 One of the main goals of effective email marketing is get your message across as quickly and as dynamically as possible. This is why images have so much power in email campaigns. However, many marketers are going one step further and delivering their messages via video content.Why video works as an … Continue reading How Effective is Integrating Videos Into an Email Marketing Campaign? →

How to Improve Click Through Rates in Email Marketing

Email Marketing

Kristin LisakSeptember 15, 2015 In today’s marketing environment, any successful campaign has to have an email component. The good news: it’s an inexpensive, effective way to reach an audience. The bad news: the competition is steep. The main measure of email campaign performance is the click through rate—the number of people who click on your … Continue reading How to Improve Click Through Rates in Email Marketing →

Why Email Automation Is Essential For a Successful Business

Marketing Automation

Vishal PindoriyaSeptember 15, 2015 Automated messages and responses had a brief period where they were considered poor form, as the social media age rose and everyone encouraged real engagement over marketing. But that comparison isn’t really fair because marketing is always a part of the equation, it’s only a matter of degree and subtlety. In … Continue reading Why Email Automation Is Essential For a Successful Business →

The Write Response: Email Marketing Cheat Sheet

Email Marketing

Jessica KornfeindSeptember 15, 2015 Using email as a customer service platform is becoming more and more common across all industries. While it may seem like an impersonal line of communication, it is one that many prefer. Especially since it is a quick and easy avenue for most customers to access. No matter the size of … Continue reading The Write Response: Email Marketing Cheat Sheet →

Why Your First Email is Vital in an Email Marketing Campaign

Email Marketing

Adam BaetuSeptember 14, 2015 Email marketing is all about timing. Marketers need to be able to judge when the time is right to launch different parts of their campaign, from first contact with new recipients to follow-up emails when the recipient is just about ready to purchase.However, of all the different emails you’ll send to … Continue reading Why Your First Email is Vital in an Email Marketing Campaign →

Email Marketing Study: Lodging & Travel Industry Reports Highest Email Open Rate At 56%

Email Marketing

A new email benchmark study from Silverpop found the Lodging and Travel industry was a top performer when it came to email open rates and CTRs. Amy Gesenhues on September 14, 2015 According to a new email metrics benchmark study from marketing software provider Silverpop, the Lodging, Travel Agencies and Services industry reported a … Continue reading Email Marketing Study: Lodging & Travel Industry Reports Highest Email Open Rate At 56% →

Search, Email Tips To Ring In The Holiday Season, Prepare For 2016

Sales Guide

by Laurie Sullivan @lauriesullivan, (September 14, 2015), 12:52 PM As advertisers plan for the upcoming holiday season, one of the biggest trends highlighted by Merkle RKG is a surge in traffic growth from mobile phones. Click rates rose 97% year-over-year on Google in the early part of Q3 compared with 56% growth in Q2, says Mark … Continue reading Search, Email Tips To Ring In The Holiday Season, Prepare For 2016 →

3 Tips For Your Halloween Email Marketing Strategy

Email Marketing

Ben SmithSeptember 14, 2015 We’re nine days into September and we saw that Starbucks rolled out its Pumpkin Spice Latte. Then we saw the costumes were out at CostCo and thought, “Hey, when in Rome.” So in the spirit of introducing things way, way to early, we decided to go ahead and do a Halloween post. … Continue reading 3 Tips For Your Halloween Email Marketing Strategy →

The Complete Guide to Email Metrics – Part 2

Email Marketing

VerticalResponseSeptember 13, 2015 As with any marketing effort, it’s important to have goals. Email marketing is no different. The big question is, how do you know what goal is realistic? Setting a goal for an 80 percent open rate sounds great in theory, but when you learn the average open rates hover around 25 percent, … Continue reading The Complete Guide to Email Metrics – Part 2 →