Pamela WilsonSeptember 28, 2015 Color will make or break your next email campaign. Sound too bold to be true? When your email message is opened, you have a split second to make a good impression. Long before any of your words are absorbed, your reader sees the appearance of your email. And color is the … Continue reading 3 Ways to Create Winning Color Schemes for Your Next Email Campaign
Advertisers will be able to upload email lists to target customers and similar audiences with ads on search, Gmail and YouTube. Ginny Marvin on September 28, 2015 Google is making its move to bring first-party data to search results — and YouTube and Gmail. The new product, called Customer Match, lets advertisers upload their customer … Continue reading Google To Let Advertisers Upload And Target Email Lists In AdWords With Customer Match
Zach HellerSeptember 27, 2015 We talk about email marketing a lot on this blog. It’s one of the most written-about topics in our history. It’s the subject of my first book. But in searching back through old posts, I can’t find a single mention of the “Preheader”. So I came to the conclusion that this … Continue reading Preheaders: The Most Underrated Email Component
Jake JeffriesSeptember 26, 2015 Many years ago there were many retail and tech experts writing articles on how the brick-and-mortar shops are going to be hit and effected by the introduction of the internet and ecommerce – oh how they were right. Recently we have seen many retail and tech experts writing about the shift … Continue reading What’s More Effective for eCommerce – Email or SMS Marketing?
John W HayesSeptember 24, 2015 You might think the busy holiday shopping period is still a long way off, but if you want to take your share of this massive sales opportunity ($ 53.3 billion in 2014) you better start thinking about putting your plans into action now. Email marketing is huge driver of revenues … Continue reading 5 Email Marketing Tips to Drive Holiday Marketing Profits
Daniel HristovSeptember 22, 2015 Email marketing is one of the primary methods used for lead generation by business owners and can lead to incredibly good results. However, the key to success with every online marketing campaign, including sending targeted email blasts to your loyal subscribers, is personalization. You just can’t achieve the results you desire … Continue reading Email Retargeting – The Next Generation of Email Marketing
How do you gain a competitive advantage with your email program? It’s all about differentiation and leveraging your data to drive results, says columnist Jose Cebrian. Jose Cebrian on September 21, 2015 I’ve worked with several large, well-known companies. Some push the virtual envelope with their email marketing, but let’s face it — many do … Continue reading Shhh. Your Email Program Should Be A Secret Weapon
Mickie E KennedySeptember 19, 2015 Have you ever received a newsletter from a company and wondered who they were writing to? Many companies send them out willy nilly without regard for the audience, their knowledge level, or their interests. These useless newsletters then get put in the spam folder or the recipient will unsubscribe from … Continue reading 5 Tips on Writing a Great Email Newsletter
Sasha SeddonSeptember 18, 2015 Social proof may be a popular marketing buzzword nowadays, but the concept extends way back in our evolutionary past. The ancestors of all primates existing today learned important survival skills by emulating and imitating each other, using mirror neurons. Our brains are still running on the same ‘monkey see, monkey do’ … Continue reading How to Use the Psychology of Social Proof in Email Marketing
Ryan PinkhamSeptember 18, 2015 On paper, a purchased email list can sound like a good idea. Maybe you’re just getting started with email marketing, or perhaps the list of email addresses you already have has started to go stale. You have money to spend on marketing. What you don’t seem to have is the time … Continue reading How Purchased Email Lists Can Destroy Your Email Marketing
