Annaliese HenwoodSeptember 12, 2015 Are you ready to design the best email newsletter ever? Your email marketing newsletter design is hands-down the most important element of your campaign. Without an effective and compelling design, your recipients won’t engage and maybe will even unsubscribe or *horror* mark you as spam. I want to help you make … Continue reading Email Marketing Newsletters: Your Design Checklist
VerticalResponseSeptember 11, 2015 How are your customers, clients or donors responding to your emails? The answers are in your email metrics. Sending and creating emails is only half of the job. To find out if your messages are reaching customers and increasing sales, you have to turn to email metrics. With VerticalResponse, you get an … Continue reading The Complete Guide to Email Metrics – Part 1
Louisa ChanSeptember 11, 2015 In the last post, we saw how landing pages work in tandem with email marketing to grow an audience base. We also discussed how landing pages are different from home pages: In the audience they serve and The objectives they help to achieve This video that demonstrates how the pages are … Continue reading Where Are The Landing Pages Used With eMail Marketing?
Creating a sense of urgency can be extremely powerful in email marketing, and marketing in general. Urgent situations cause us to suspend deliberate thought and act on rash, snap impulse decisions. Urgency causes people to act quickly. Many times what is stopping a subscriber from converting on a landing page or email is people thinking … Continue reading Creating a Sense of Urgency in Email
Paula ChiocchiSeptember 9, 2015 The raunchy comedy film “Revenge of the Nerds” turned 31 this summer. The movie, which foretold of the day when “nerds” would take over the planet, turned out to be on to something. Soon after its release, Bill Gates, Steve Jobs, Mark Zuckerberg and many other computer geeks made their mark … Continue reading 4 Simple Ways to Embrace the Science of Email Testing
Are you looking to create more relevant emails? Columnist Chad White lays out key elements of an email marketing system that tailors your message more closely to your audience. Chad White on September 8, 2015 “Email is the most contextual medium — much more than the Web,” Kevin Mandeville, content designer at Litmus (my employer), … Continue reading 4 Characteristics Of A Contextually-Aware Email Marketing System
Olivier ChoronSeptember 4, 2015 Email marketing, well, where to start? For many companies, this is a method which has slowly but surely become less and less effective, with the unsubscribe rate steadily increasing. On the consumer side, this is not surprising, as consumers who have already bought from yourselves require no further interaction… for now … Continue reading Has Email Been Overlooked for Communicating to Channel Partners?
Sasha SeddonSeptember 4, 2015 When you’re just starting out, you want to feel as if you are doing all that you can to grow your customer base. Stories like Harry’s gathering 100,000 email sign ups in one week are inspiring, but can also send you frantically searching Google with keywords such as “how can I … Continue reading Flight School Friday: Why Buying an Email List Is Not a Short Cut
Annaliese HenwoodSeptember 2, 2015 So, you want to send out a marketing email newsletter, right? You think you have it all ready to go, but do you really? This essential email marketing checklist (a 5-part series) goes over each element you must follow to get the most out of your hard work. These are the … Continue reading Email Marketing Newsletters: Your List Management Checklist
Austin BlissSeptember 2, 2015 Is your email list ready to go back to school? It’s back to school season, which for many types of retailers is a lot like Christmas. If you’re an office supplies company, clothing retailer, or one of the many other retailers who target families, you know what I’m talking about. This … Continue reading Back to School Means You Better Do Your (Email List) Homework
