Tag Archives: email

Using an Email Marketing System for Small Business to Increase Profitability

by Steve Faber March 19, 2016 Follow @marketingunlockMarch 19, 2016 Using an Email Marketing System for Small Business What We’ve Discovered to Boost Profits After 3 Years This marks the beginning of WELD2’s 4th year helping small technology contractors build their customer relationships and grow profitability. We’ve used an email marketing system, targeted at their … Continue reading Using an Email Marketing System for Small Business to Increase Profitability →

4 Conversion Opportunities When You Combine Email With Facebook Ads

by Jeremy Taylor March 19, 2016 Follow @JezTaylorUKMarch 19, 2016 We love email. It’s one of the most effective and accountable marketing channels out there. But when you incorporate Facebook too, you can bump up your conversion rates and improve the success of your entire campaign. All you need is the email addresses of the … Continue reading 4 Conversion Opportunities When You Combine Email With Facebook Ads →

The inbox laboratory: How email can thrive on empirical experimentation

Columnist Steve Dille explains how personal data is being mined in adventurous new ways — and how email marketers can seize the advantage this practice offers. Steve Dille on March 18, 2016    At first glance, Facebook’s new reaction emoji might look just whimsical or downright silly. It seems like a step too far to … Continue reading The inbox laboratory: How email can thrive on empirical experimentation →

Email Marketing: Getting Permission is Just the Beginning

by Debra Murphy March 17, 2016 Follow @MasterfulMktgMarch 17, 2016 People understand the value of having an in-house email list, but many small businesses haven’t started building their list or planning their email marketing strategy. Remember that there are only two things a business owns in the online world – your website and your email … Continue reading Email Marketing: Getting Permission is Just the Beginning →

The Ultimate Guide to Email Marketing for Retail

by Larisa Bedgood March 16, 2016 Follow @https://twitter.com/DataMentorsMarch 16, 2016 Although email has been around for 20+ years, it continues to be one of the most successful strategies for retail marketers. In fact, email marketing is the 2nd most effective ecommerce marketing channel, second only to search. With the advancement in technology and the proliferation … Continue reading The Ultimate Guide to Email Marketing for Retail →