Just getting started with A/B testing, or looking to fine-tune your strategy? Columnist Scott Heimes walks you through the essentials to help you get the most out of your email marketing program. Scott Heimes on March 24, 2016 A/B testing is a familiar tactic to most marketers, and for good reason. Testing every aspect of … Continue reading Everything you need to know for successful email A/B testing
by Megan Smith March 24, 2016March 24, 2016 Understanding the email unsubscribe process: The unsubscribe function is one of the most important, but misunderstood, parts of your email message. You have to give recipients a way to stop messages from coming. (That’s the law of the land in nearly every country on earth!) However, the … Continue reading Email Unsubscribes: Necessary Evil or Email Enhancer?
by Rupert Adam March 23, 2016 Follow @emailcenterMarch 23, 2016 One of the frustrations we have as a team is how many of the myths of email marketing are still regurgitated and are holding email marketers back. Much of this exists within the retail industry, so here are the top ones we would like to … Continue reading A Quick Guide to Email Marketing for Retailers – Dispelling the Myths
by Justine Jordan March 23, 2016 Follow @meladorriMarch 23, 2016 I received an email recently from Hulu with a subject line that read, “Justine, Thanks for Canceling!” I hadn’t cancelled my Hulu subscription, and I worried that someone had accessed my account. Then, I remembered that my husband and I have a joint account, which … Continue reading 6 Questions to Ask Before Sending Your Next Marketing Email
by Jayden Chu March 23, 2016 Follow @jaydenchuMarch 23, 2016 Email marketing is already known within B2B circles as an effective means of getting high quality leads. But for some reason, companies struggle to realize the full potential of this platform in terms of getting prospects to engage or in other words, compel them to … Continue reading Email Writing Tips to a Better Lead Generation Campaign
by Mike Parry March 23, 2016March 23, 2016 Sending emails for businesses can be super stressful. The Sale is about to start, an urgent announcement needs to reach customers, the business needs to match a competitor’s offer. The reasons why it can be difficult are nearly endless, but, and this is a big ‘but!’ – … Continue reading You Can’t Send an Email Campaign Without…
by Bryan Pearson March 21, 2016 Follow @pearson4loyaltyMarch 21, 2016 Companies are failing at one of the most-used forms of customer service, emails, and it is sending their customers away. For retailers, this failure may signal a problem more serious than lost sales. Dear Acme Whiz-Bang Co., I write to inform you that the coffee … Continue reading Digital Sucking Sound: Email, Not Price, Is Costing Retailers Sales
by Dan Forootan March 21, 2016March 21, 2016 “Video Email Marketing offers a return 280% higher than traditional direct mail.” – Gartner Research Today’s cluttered digital landscape makes it a tough challenge to capture consumers’ attention and hang on for more than a split-second. Mixing up your mediums for repeated exposure through preferred channels can … Continue reading Video Email Marketing: 8 Nuts & Bolts Steps to Remember
How do you build a massive email list of buyers? Building affiliate relationships is key. Columnist Daniel Faggella outlines five affiliate marketing strategies to get you started. Daniel Faggella on March 21, 2016 Since the inception of Google, everyone seems to be chasing the same dream: Wake up in the morning, open your laptop, … Continue reading 5 steps to leverage the power of affiliates in your email marketing
by Andrea Willson March 20, 2016March 20, 2016 Businesses that nurture their leads experience a 45% increase in lead generation ROI when compared to businesses that don’t. Lead nurturing is the process of building a relationship with your leads and moving them down your sales funnel until they are ready to become a customer. Email … Continue reading Lead Nurturing Email Tips for Every Stage of the Buyer’s Journey
