by Goutham Bhadri March 16, 2016 Follow @mktgsamuraiMarch 16, 2016 It all started with a sobering realization. In one of the meetings at the Golf Channel headquarters, analysts and marketers discovered their email list was stagnant. Although their email marketing program had been in full swing for several years, they began to see a slump … Continue reading Growing Your Email Subscribers the Golf Channel Way
by Jessica Bowers March 15, 2016March 15, 2016 Email continues to be an effective way to reach your customers and delight them with great content. But how do you toe the line between being spammy and providing information your potential customers want? Email: It’s a great way to communicate with others, send documents or pictures, … Continue reading Prove Your Company’s Worth Through Email Marketing
by Ivana Kitanovic March 14, 2016March 14, 2016 Deep down within our blood, we’ve grown a need to bond with others. To connect with everyone in our surroundings and share our experiences. In the online era of today, that bond is created through email. That’s why it’s more critical than ever to open your soul … Continue reading How to Sound More Personal in an Email
by Brandon Gains March 14, 2016 Follow @brandongainsMarch 14, 2016 The inbox continues to evolve and become an essential part of the customer experience in 2016. In this article I’ll show off brilliant examples of using product and customer data to trigger personalized email marketing campaigns. Airbnb – Behavioral email marketing example – Next Day … Continue reading 14 Behavioral Email Marketing Examples
by Andrew Woodberry March 14, 2016March 14, 2016 I hate email. It’s invasive, asynchronous and inefficient. Yet I find myself using it every day, connected to it at all hours, patiently waiting for that reassuring ding when I get a new message. Is this some weird form of Stockholm syndrome? Not exactly. Email is the … Continue reading You’ve Got (Less) Mail: 3 Sales Productivity Solutions to Reduce Email Overload
by Brittany Berger March 13, 2016 Follow @bberg1010March 13, 2016 Oh, the battle between email marketing and social media. We want to communicate with our readers through email, because email is boss. We reach readers directly. The timing isn’t as random. And oh, there’s that little fact that email marketing can have up to a … Continue reading How to Use Twitter for Crazy Simple Email Opt-ins
by Miranda Paquet March 12, 2016March 12, 2016 Email marketing messages come in two different forms — HTML email and plain text email. What’s the difference between the two and which works better for your business? Here’s what you need to know: What is an HTML email? An HTML email is what you typically see … Continue reading 4 Benefits of Using HTML Over Plain Text for Your Email Marketing
by VerticalResponse March 11, 2016 Follow @VR4SmallBizMarch 11, 2016 Julia Child once said, “Once you have mastered a technique, you hardly need look at a recipe again and can take off on your own.” The same can be said of mastering your small business marketing. With a strong business plan and a great marketing strategy, … Continue reading On the Menu: Email and Mobile Marketing [Infographic]
by Grant Thomas March 10, 2016 Follow @gsthomas22March 10, 2016 Email marketing if done correctly, is by far, the most effective channel for 1:1 communication with subscribers, leads, and customers. But the inbox is a competitive space and standing out can be difficult. So how can you improve email marketing and send better emails? I … Continue reading How To Improve Your Email Marketing: 5 Tips From The Experts
by Rupert Adam March 8, 2016 Follow @emailcenterMarch 8, 2016 When is something relevant? Marketers are all striving to have more relevant email content with their email marketing but are they getting confused between relevance and the tools to get there, segmentation and personalisation? Segmentation is the process of selecting who should get a particular … Continue reading Irrelevant vs. Relevant Email Content
