by Zach Heller April 3, 2016 Follow @zhellerApril 3, 2016 For years, email marketing experts (myself included) have been preaching the benefits of list-cleaning. We tell you to frequently cleanse your list of inactive subscribers. These are the people that never open your emails. They provide no value, and they may end up hurting your … Continue reading Debunking the Biggest Email Marketing Myth
by Dale Keipert April 1, 2016 Follow @360InteractiveApril 1, 2016 Chart Marketing Charts Email is the way that customers prefer to have companies that they like, communicate with them. In fact, according to a report by Adestra more than 7 out of 10 consumers prefer email over direct mail, text messages and even message via … Continue reading Send Them An Email
by Ivana Kitanovic April 1, 2016April 1, 2016 You think you know absolutely everything about emails? It’s easy, right? You write a text, you put a subject line and press the send button. Piece of cake. Well, I think you’re cleverer than that, my friends. Because no one ever was successful at the email strategy … Continue reading How to Write a Catchy First Liner in an Email
by Tiffany Sun March 30, 2016 Follow @tiffanycsunMarch 30, 2016 Guest blogging opportunities are everywhere – literally! A few Google searches will show you that there are lots of websites in your niche accepting guest bloggers with open arms and you might not even know it. If you think about it, it is not really … Continue reading How to Grow Your Email List by Guest Blogging
Josh Dreller on February 22, 2016 In the first part of this series, which focused on SEM and Social, I made the case that search marketers should be leading the charge in pushing their (or their client’s) organization towards a cross-channel marketing approach. After all, search is the ultimate net for all of the other channels, right? What channel … Continue reading The State Of Cross-Channel Paid Search, Part 2: SEM & TV
by Stacey Rudolph March 27, 2016March 27, 2016 Email subject lines are the bedrock of your email marketing campaign. Invesp has released an interesting email subject line stats infographic that underlines the critical role subject lines play when it comes to success or failure of email campaigns. Infographic source Perhaps the most frightening part is … Continue reading Understanding the Importance of E-mail Subject Lines [Infographic]
by VerticalResponse March 27, 2016 Follow @VR4SmallBizMarch 27, 2016 It’s spring cleaning season — time to air out closets, clean house, and switch your wardrobe for warmer weather. It’s also a good time to air out your subject lines and freshen your email campaigns with seasonal flare. Just as you’re ready to be done with … Continue reading From Subject Lines to Email Lists, It’s Time to Spring Clean Your Email Marketing Efforts
by Mike Parry March 27, 2016March 27, 2016 A question that bugs many an email marketer – is there a best day and/or time to send a campaign? You’ll probably find lots of sources telling you that Wednesday is definitely the best day, or 9am is always the best time, but it is hard to … Continue reading Time Waits For No Man…or Email Campaign
by Bria Sullivan March 27, 2016March 27, 2016 We’ve all heard that a picture is worth a thousand words. But could it be worth a thousand dollars? Well, that depends on the images you choose to include in your emails. Using the right images in your email design will command attention, inspire action, and drive … Continue reading How to Use the Right Images in Your Email Design
by Delphine Moulu March 26, 2016 Follow @reelevantappMarch 26, 2016 Many e-commerce websites say that one of their main challenges for 2016 is to improve their mobile strategy. With 55% of recipients checking their emails on mobile in February 2016 according to Litmus, it’s not surprising that companies want to provide their customers with a … Continue reading Email Marketing: Getting Mobile Shoppers to Download your App
