14 Email Marketing Trends to Look Forward to in 2023 Disha Bhatt (Dave) / 03 Feb 2023 The competitive bottleneck has driven brands to overhaul their email marketing strategy at regular intervals. That has led to a tremendous metamorphosis and turned it into an effective and scalable communication channel. If we look at the … Continue reading 14 Email Marketing Trends to Look Forward to in 2023
It Takes Two: Study Touts Direct Mail, But Adds That It Works Better With Email by Ray Schultz , Columnist, January 27, 2023 An imposing 74% of marketers agree that direct mail delivers the best RIO, response rate and conversion rates of all channels, according to 2023 The State of Direct Mail, a study by … Continue reading It Takes Two: Study Touts Direct Mail, But Adds That It Works Better With Email
Consider making these three major directional changes that could help your email program succeed this year. Ryan Phelan on January 27, 2023 Whew! We made it to 2023! As we closed in on the end of the year in December, the finish line seemed awfully far away. Many marketers told me they were busier than … Continue reading 3 email marketing shifts to make in 2023
Avoiding loss and pain can be a potent motivating force. Here are tips for using this psychological approach in your email campaigns. Kath Pay on January 23, 2023 As customer acquisition keeps getting more expensive, it makes sense to market more effectively to the customers you already have. Using psychological approaches in your email campaigns … Continue reading Why and how to use loss aversion in email marketing (plus 4 examples)
Easy Email: Channel Is One Of The Top Traffic Sources by Ray Schultz , Columnist, December 23, 2022 Email teams have one reason to rejoice this season: The channel is more than carrying its weight despite concerns about data, judging by State of Inbound Marketing Trends, a recent study from HubSpot, working with Litmus. First, … Continue reading Easy Email: Channel Is One Of The Top Traffic Sources
Insider Launches AMP For Email, Other Tools by Ray Schultz , December 16, 2022 Marketing platform Insider has launched several new features during Q4 that it says will help brands provide individualized experiences for customers. One is AMP (accelerated mobile pages) for email, a platform that allows consumers to make purchases, experience products, and form submissions … Continue reading Insider Launches AMP For Email, Other Tools
How to Nail the Art of Visual Email Marketing Disha Bhatt (Dave) / 02 Dec 2022 Interesting subject line Engaging and relevant copy Actionable CTA All these make up a high-converting email. But there’s one more thing that helps in getting maximum ROI from your emails. That’s attractive visuals. Vennage has revealed that 49% … Continue reading How to Nail the Art of Visual Email Marketing
Kris Holt|@krisholt The Mozilla VPN has at last landed on Mac and Linux. Following a Private Network extension it brought to Firefox in 2019 and a closed beta, Mozilla rolled out a Windows and Android VPN in July. It later introduced an iOS version. The VPN is currently available in six countries — the US, … Continue reading Mozilla bundles its VPN and email relay services for $7 per month
By Chris Stokel-Walker November 10, 2022 leadership now Elon Musk has made quite a first impression on his new employees. During his first few weeks as CEO of Twitter, he laid off some 3,700 workers. Since acquiring the company on October 27, Musk hadn’t formally spoken to the majority of staff who remain … Continue reading The email Elon Musk just sent to Twitter employees is a masterclass in how not to communicate
Zoom is adding email and calendar features to take on other workspace platforms AI-powered upgrades are on the way to meetings too. K. Holt @krisholt Zoom As expected, Zoom is looking to take on the likes of Microsoft 365 and Google Workspace in more areas than group video calls and chats. At its Zoomtopia … Continue reading Zoom is adding email and calendar features to take on other workspace platforms
