by Bryan Caplan July 30, 2016July 30, 2016 Whether you’re promoting products or pushing your services, you’d be remiss not to leverage email marketing to deliver a personalized message to your target audience. With one of the highest returns on investment over any other marketing channel, your first impression via email is crucial. There are … Continue reading How to Write a Winning Welcome Email
by Lucas Miller July 28, 2016 Follow @EchelonCopyJuly 28, 2016 Social media is trending in the marketing world. Facebook, Twitter, Instagram and other popular platforms have quickly become a new frontier of sorts for digital marketing experts. The promise? Plenty of spacious, fertile ground for planting the seeds of brand identity through likes, hashtags and … Continue reading Why Email Marketing Isn’t Likely to Go Away Anytime Soon
by Imani Mixon July 28, 2016 Follow @ImaniMixonJuly 28, 2016 Imagine that a customer has just discovered your brand. They think that your company is on to something amazing. They know exactly which friends, family members and colleagues would benefit from this information. They reach for the nearest electronic device, but first they have to … Continue reading Epic Referral Email Examples
by Dan Shewan July 26, 2016July 26, 2016 We often talk about the importance of user intent. However, these discussions are typically framed within a PPC or SEO/content marketing context; we talk a great deal about assessing user intent with regard to the audiences we’re targeting with our paid search campaigns, our content, or our … Continue reading From Spam to BAM! Leveraging User Intent in Email Optimization
by Lauren Simkins July 26, 2016July 26, 2016 Hands up! Step away from the keyboard. Before you hit that send key on your next genius email marketing campaign, I want you to ask yourself something: Who are you trying to reach and why? Have you ever sent out an email only to get no response? … Continue reading You’ve Got Mail: How Not To Spam Your Audience With Email Marketing
by Nicola Lush July 24, 2016July 24, 2016 A well designed email template can build structure into your emails, create familiarity with your brand and most of all, increase subscriber engagement. The modern age comes to expect beautifully designed emails rather then just reams of text. In fact, around 80% of readers will delete the … Continue reading Here’s Why You Should Be Using Email Templates
by Alan Lam July 22, 2016July 22, 2016 Autoresponders are highly profitable – no matter what industry you’re based in. It’s the type of strategy smart marketers invest their time in because when done right, the profit substantially outweighs the cost. Today I’m going to teach you: What an autoresponder is What type of autoresponder … Continue reading 3 Email Autoresponders Every Marketer Should Invest In
by Hana LaRock July 22, 2016July 22, 2016 It’s not always easy to avoid common email mistakes. Companies are bound to make errors once in awhile. The good thing is that with the proper software, you can analyze your emails and understand what worked, and what cost you. If you’re new to email marketing or … Continue reading 5 Email Mistakes That Can Really Cost You
by Justin McGill July 22, 2016July 22, 2016 When it comes to prospecting and sending cold outbound email, sales enablement content is your best friend. Targeted collateral sets your cold outbound email apart by showing that you understand your prospects and what type of content matters to them. Sales enablement content is so important for … Continue reading How to Use Sales Enablement Content with Cold Outbound Email
by Maureen McCabe July 21, 2016July 21, 2016 Trying to expand the reach of your business? Email list building can be a difficult task to tackle if you’ve never done it before, but these seven tips should get you well on your way to creating a strong email list of interested readers. Remember, any time … Continue reading 7 Email List Building Tips for Small Business
