Tag Archives: email

August 2016 Email Campaign Ideas

by Kristen Dunleavy Follow @KristenWritesItAugust 6, 2016 In email marketing, there are no vacation days. Even during the dog days of summer, there are plenty of opportunities for revenue-boosting seasonal campaigns. Use these ideas to take advantage of these August 2016 seasonal events and holidays in your next email campaign. August 2016’s biggest event: the … Continue reading August 2016 Email Campaign Ideas →

4 Questions to Ask Yourself Before Adding Humor to Your Email Content

Email Marketing Tools

by Kristen Dunleavy Follow @KristenWritesItAugust 6, 2016 Humor and marketing are hardly strangers to each other. They were companions long before Volkswagen used the Beetle’s alleged buoyancy as a selling point in the 1960s and will be long after the recent blast-off to retirement on Mars of Dos Equis’ “most interesting man in the world.” … Continue reading 4 Questions to Ask Yourself Before Adding Humor to Your Email Content →

How to Cold Call Email – Cold Email Strategies that Generate Real Leads

Email Marketing Optimization

by Michael LambourneAugust 6, 2016 Cold call email is still one of the most effective ways to present yourself to a targeted audience. If you’re anything like me, the idea of cold calling gives you the cold sweats. Luckily, technology has stepped in to save us all. By deploying cold call email ahead of your … Continue reading How to Cold Call Email – Cold Email Strategies that Generate Real Leads →

4 Things Your Welcome Email Must Do (and Probably Doesn’t)

Email Marketing

August 2, 2016 As a small business, you know how important a first impression can be. Whether it’s the first time someone walks into your store, the first time someone calls your office, or the first time someone looks up your business online — you work hard to make sure customers walk away thinking positively … Continue reading 4 Things Your Welcome Email Must Do (and Probably Doesn’t) →

3 Ways to Use Email Marketing + Pokemon Go to Promote Your Business

Email Marketing

August 3, 2016 Whether you love it, hate it, or have claimed a gym with your 1600 CP-level Vaporeon (in which case, I’ve got a Snorlax with your name on it), you can’t escape Pokemon Go. For the uninitiated: Pokemon Go is an augmented reality game that uses the GPS in your mobile device to … Continue reading 3 Ways to Use Email Marketing + Pokemon Go to Promote Your Business →

10 Things Pokemon GO and Email Marketers Can Learn from Each Other

Email Marketing Tools

August 2, 2016 So, are you a Level 5 Pokémon trainer yet? Got a Pikachu or Ninetales in your Pokédex yet? Is that a Mankey floating around the breakroom right now! Gotta catch ‘em all! Sound like a new language? Maybe, if you aren’t among the 60 million people who installed the mobile game sensation … Continue reading 10 Things Pokemon GO and Email Marketers Can Learn from Each Other →

5 Email Marketing Ideas To Help You Win Gold At The Rio Olympics

Email Marketing Tools

by Bea Redondo Tejedor August 1, 2016August 1, 2016 On your marks. Get set. Go! The Rio Olympics are just around the corner. If you think Usain Bolt is going to take it easy on you because you haven’t warmed up or tied your shoelaces properly with your lucky triple-knot, you’re wrong. The time is … Continue reading 5 Email Marketing Ideas To Help You Win Gold At The Rio Olympics →

Why Your Welcome Email Is Not Good Enough

Email List Building

by Bria Sullivan July 31, 2016July 31, 2016 Imagine you’re in the middle of a heat wave. Stuck inside, chilling by the good ol’ AC, you decide to look for something good on TV. You’re flicking through the channels when — BAM! — you land on a movie, right in the middle of the action. … Continue reading Why Your Welcome Email Is Not Good Enough →

Email Marketing The SMB Powerhouse

Email Marketing

by Jack Loechner, Staff Writer @mp_research, July 27, 2016, 6:15 AM Email continues to be a powerhouse digital marketing channel, according to a recently-released WBR Digital whitepaper presented in conjunction with Emarsys, and reported by Marketing Charts. Based on a survey, conducted by eTail, of retail professionals at companies with less than $100 million in … Continue reading Email Marketing The SMB Powerhouse →

5 Email Marketing Personalization Tips to Implement Now

Email Marketing Optimization

by Tim Asimos July 30, 2016 Follow @timasimosJuly 30, 2016 Where a one-size-fits-all approach to email marketing might have worked in the past, today effective email marketing requires personalization. With the volume of email that your audience receives, traditional batch-and-blast tactics will likely get your emails, ignored, deleted and/or reported as spam. Many firms have … Continue reading 5 Email Marketing Personalization Tips to Implement Now →