by Sean Hargrave, Staff Writer, July 20, 2016 It doesn’t matter what discipline you are in — marketers must never forget they are reaching out to human beings. It may sound like a very obvious point but it’s one worth bearing in mind when talk in email marketing turns to the rise of automation and … Continue reading Humanity Is The Killer App Email Marketers Must Never Ditch
Tag Archives: email
7 Reasons Your Email Marketing Campaigns Are Sinking
by Paige Weiners July 20, 2016July 20, 2016 Like most digital marketing tactics, crafting email marketing campaigns take time and effort. Allocating resources to an initiative, only to have it not perform well can be disappointing and frustrating. Making simple mistakes in terms of design, layout, or even the process behind dissemination can be costly … Continue reading 7 Reasons Your Email Marketing Campaigns Are Sinking
15 Stats That Will Change The Way You Do Email
by Caitie Gonzalez July 19, 2016 Follow @Caitie_GonzalezJuly 19, 2016 Email marketing isn’t getting any easier. The rise of mobile has forced marketers to rethink tried-and-true strategies in order to effectively connect with mobile users who have a different set of needs and expectations than their desktop counterparts. Email marketers, it’s time to give your … Continue reading 15 Stats That Will Change The Way You Do Email
6 keys to more effective email marketing
Email marketing is never a guaranteed win. Columnist Mary Wallace shares six tips to help you drive engagement and ultimately improve your revenue. Mary Wallace on July 19, 2016 The marketing organization’s role has evolved significantly since the beginning of this decade. Marketing organizations are no longer measured on customer acquisition and brand awareness. … Continue reading 6 keys to more effective email marketing
Starting Your First Email Marketing Campaign
by Russ Williams July 17, 2016July 17, 2016 Email marketing is by far one of the easiest and quickest ways to expand your customer base and reach out to prospective buyers. It costs only pennies per message and you can reach mass audiences in one mailing. What if I Don’t Have A Customer Base? Start … Continue reading Starting Your First Email Marketing Campaign
How to Use Email Marketing Automation, Without Turning Your Subscribers Off
by Miranda Paquet July 17, 2016July 17, 2016 I know — it’s scary at first. Your customer relationships mean everything to your business, and you don’t want to damage your relationships with impersonal, automated messages. Unfortunately, that’s what a lot of businesses send when they start using email marketing automation. You want to save time, … Continue reading How to Use Email Marketing Automation, Without Turning Your Subscribers Off
What All Marketers Can Learn from the InVision Email Newsletter
by Shelby Clarke July 17, 2016July 17, 2016 After working in the inbound marketing world for two years, the amount of newsletters and blog notifications that I get every day has become understandably overwhelming. And I’m not one to mindlessly sign up for every newsletter I see. I appreciate great content and learning new things, … Continue reading What All Marketers Can Learn from the InVision Email Newsletter
What Email Program Should You Use?
by Andrew McCauley July 12, 2016 Follow @The_SM_BlokeJuly 12, 2016 What email program should You use? If you have been online for more than 5 minutes, you might have heard of things like CRMs, or customer relationship management systems, where there is a full database tool, or maybe things like MailChimp, or AWeber, or email … Continue reading What Email Program Should You Use?
Techniques to Recapture the Eyes of Your Customers through Email
by Christopher Austin July 13, 2016July 13, 2016 Small business owners should know that getting valuable customers to like what they’re selling is tough. And yet, it’s not something impossible to attain. How should startups design their marketing campaigns to grab attention? In case you’re used to sending emails to your subscribers in plain text, … Continue reading Techniques to Recapture the Eyes of Your Customers through Email
How Email Behavioral Triggers Differ Between Agencies, In-House
by Jess Nelson, July 12, 2016 In-house email marketers are more likely to prioritize dynamic and behavioral-driven elements in their email marketing campaigns, according to a recently study by digital marketing company Adestra and research firm Econsultancy. Some 66% of survey participants intend to use more behavioral-driven triggers in their campaigns, such as compared to … Continue reading How Email Behavioral Triggers Differ Between Agencies, In-House
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