Kristen Dunleavy — March 10, 2017 Follow @KristenWritesIt— March 10, 2017 Saying “mistakes happen” after you realize you’ve sent a message with an error in it to thousands of recipients doesn’t provide much consolation to email marketers. Yes, mistakes do happen. And they will happen again. But that doesn’t mean you shouldn’t do everything you … Continue reading 9 Easy-to-Avoid Email Marketing Mistakes
Shanelle Mullin — March 10, 2017 — March 10, 2017 There’s no such thing as a perfect email subject line. No one can give you a formula that will work every time. However, you can follow these principles, which will guide you closer to writing email subject lines that are perfect for your audience. It’s … Continue reading Email Subject Lines: 8 Principles for Improved Open Rates
The e-commerce jewelry site’s CMO says both are pivotal to her brand’s marketing strategy. Amy Gesenhues on March 10, 2017 As the CMO for JamesAllen.com, a bridal jewelry e-commerce site most often associated with the classic engagement ring, Johanna Tzur says her brand is the world’s fastest-growing online retailer of diamond bridal jewelry. “We … Continue reading How James Allen marries email & remarketing to win over brides & grooms
From beacons to user-generated content, columnist Jason Warnock takes a look at the email marketing innovations we can expect to see more of in 2017. Jason Warnock on March 9, 2017 Most marketers plan to maintain or increase their investments in marketing innovation this year. But here’s the catch: They’re hedging their bets by … Continue reading Why email is taking center stage in marketing innovation
Dave Sutton — March 8, 2017 — March 8, 2017 Would you like to see higher returns and more engagement from email marketing? Email is a powerful marketing channel. Sixty-three percent of marketers cited email as the channel that offers the best ROI and it’s considered the most trusted form of online communication with 77 … Continue reading 10 Proven Ways to Segment Your Email List
Alan Rita — March 4, 2017 — March 4, 2017 Brand-consumer interaction has been one of the core elements that defined 2016 strategies in marketing industry, thoughtfully presented with the help of social media networks. Producing quality content for blogs, products, etcetera is, undoubtedly, one of the key points for securing a brand’s growth; however, … Continue reading How Can Email Marketing Boost Your 2017 Marketing Campaign [Infographic]
Email And The Digital Future: What Econstancy Found by Ray Schultz, Columnist, March 6, 2017 Most annual surveys change little from year to year. But the 2017 digital trends report from Econstancy and Adobe has one or two minor tweaks in it. And its biggest finding is that improving the customer experience dominates the priority … Continue reading Email And The Digital Future: What Econstancy Found
Kevin George — March 3, 2017 Follow @imkevin_monk— March 3, 2017 There are two types of people in this world – those who visit nearby farmers’ market to purchase their apples and those who wait in long queues outside stores to get their hands on the next Apple release. Release of the first generation iPhone … Continue reading Interactive Email Advancements to Wow Apple Subscribers [Infographic]
Kristen Dunleavy — March 3, 2017 Follow @KristenWritesIt— March 3, 2017 St. Patrick’s Day provides an awesome opportunity to reach out to your subscribers. Why’s that? For starters, it’s unexpected. That means it’s your chance to surprise and delight your subscribers with a freebie, sale, piece of content or even a contest. If you’re still … Continue reading 5 Last-Minute St. Patrick’s Day Email Ideas
The New ESP — From Email To ‘Everychannel’ Service Provider by Jess Nelson, March 3, 2017 The traditional Email Service Provider (ESP) has transitioned into an “Everychannel” Service Provider, according to the Relevancy Group’s annual ESP Buyer’s Guide released Thursday. An ESP, or email service provider, has traditionally been a company that offers email-specific marketing … Continue reading The New ESP — From Email To ‘Everychannel’ Service Provider
