What Job Is Your Subscriber Hiring Your Email To Do? by George Bilbrey, Op-Ed Contributor, March 2, 2017 Over the last 16 years, I’ve worked as a product manager, run product management teams, and worked closely with user experience teams. As email continues its migration from its “batch and blast” roots to a more triggered … Continue reading What Job Is Your Subscriber Hiring Your Email To Do?
Tag Archives: email
Email Helps Increase B2B Leads
Email Helps Increase B2B Leads by Jess Nelson, March 2, 2017 Email is a key B2B marketing tool because it pivotally reaches prospects in the middle of the sales cycle according to a recently released Walker Sands report. The B2B marketing agency discussed four tactics to improve lead generation in the white paper How to … Continue reading Email Helps Increase B2B Leads
Using Eye Tracking Research for Email Marketing
Emma Weir — March 2, 2017 — March 2, 2017 Think back to the last marketing email you received – can you remember what caught your attention first? Understanding how eye tracking works can help you to improve the content and overall effectiveness of your email marketing campaigns. Companies can spend thousands of pounds investigating … Continue reading Using Eye Tracking Research for Email Marketing
Email Marketing Hacks: Read This Checklist Before Hitting Send
Ajit Singh — March 1, 2017 Follow @cycle_wallah— March 1, 2017 Sending a bulk email is an irreversible process. You cannot undo it, edit it, or pull it back from the subscriber’s inbox. It’s done, and you can do nothing even if you immediately realize that you have committed a blunder just like the New … Continue reading Email Marketing Hacks: Read This Checklist Before Hitting Send
6 Steps to Building an Effective Email Autoresponder Sequence
Caitlin Johnson — March 1, 2017 — March 1, 2017 An email autoresponder sequence or series helps you automate your email marketing campaign while at the same time, nurturing your leads and making more conversions. Building an effective email autoresponder sequence is a powerful tactic that makes our lives as marketers much, much easier. Setting … Continue reading 6 Steps to Building an Effective Email Autoresponder Sequence
1 Avoidable Email Marketing Mistake that Everyone Makes
Dave Sutton — February 28, 2017 — February 28, 2017 Contrary to what you may hear from some marketing pundits, email marketing has been more effective than it has ever been. Email marketing spend continues to grow, and is expected to exceed $ 2.5 billion in 2017, with more than 294 billion emails sent daily. … Continue reading 1 Avoidable Email Marketing Mistake that Everyone Makes
How to Write a Persuasive Marketing Email
Dave Charest — February 22, 2017 Follow @DaveCharest— February 22, 2017 When you send a marketing email, it’s a bit different from a regular email. You’re not just sharing information, you’re trying to drive engagement that supports your business in some way. You’re trying to drive action without being too pushy and turning your subscribers … Continue reading How to Write a Persuasive Marketing Email
Turn your email challenges into opportunities to get more personal
Columnist James Green discusses how data can be used to create personalized email marketing strategies that enhance — and are enhanced by — your other digital marketing activities. James Green on February 20, 2017 Thanks to the power of the internet, digital marketers today have access to unprecedented amounts of consumer data. Unfortunately, many businesses … Continue reading Turn your email challenges into opportunities to get more personal
The Email Edge: Does The Gmail Study Have The Stuff?
The Email Edge: Does The Gmail Study Have The Stuff? by Ray Schultz, Columnist, February 17, 2017 Gmail users are ignoring Gmail’s inbox classification plan — only a third employ it, and they haven’t turned it into a promotional ghetto, according to a Return Path study issued earlier this month. But they still seem to … Continue reading The Email Edge: Does The Gmail Study Have The Stuff?
Find Anyone’s Email Address On-The-Spot
Shivam Trika — February 17, 2017 Follow @ShivamTrika— February 17, 2017 Have you ever considered reaching out to influencers to win more exposure and sales? If you have not considered it yet, seriously, you should. Why?Because it is hands down the easiest way to bring new eyes to your work.All it takes is creating awesome … Continue reading Find Anyone’s Email Address On-The-Spot
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