Brian Marsh — May 31, 2017 Follow @brianleemarsh— May 31, 2017 There aren’t a lot of people saying this, but direct mail marketing is dead. Actually… Direct mail can still earn pretty remarkable returns, especially in certain industries. But, the ROI that direct mail offers has slowly decreased over time while ROI for email marketing … Continue reading Email Marketing Budgets: Spend This Much For 122% ROI (And How To Do It)
Patrick Sanders — May 31, 2017 — May 31, 2017 Admittedly, we’re biased toward mobile engagement, but we realize that the ideal marketing strategy makes the most of every available messaging channel. For many companies, email remains one of their most important touchpoints with customers and we’re always getting asked how marketers can use email … Continue reading How Do You Effectively Connect With App Users Via Email?
Kristen Dunleavy — May 29, 2017 Follow @KristenWritesIt— May 29, 2017 Capturing the attention of your customers isn’t always easy. They’re not only busy, they’re constantly bombarded with marketing messages in the inbox and beyond. They key to holding your customer’s attention is delivering it in a compelling way. That’s why storytelling is key for … Continue reading Email Spotlight: DSW’s Hyper-Personalized Rewards Campaign
Kevin George — May 29, 2017 Follow @imkevin_monk— May 29, 2017 Father’s day, which is just round the corner, is all about emotions and expressing love and gratitude towards your dad. And it is this emotion on which various industries like hospitality, travel, retail, consumer services, etc. have been banking their email marketing efforts on, … Continue reading 30 Most Effective Father’s Day Email Subject Lines
VerticalResponse — May 27, 2017 Follow @VR4SmallBiz— May 27, 2017 Everyone makes mistakes every now and then. When it comes to email marketing, everyone’s done it; even the big guys make gaffes sometimes. When this happens, the important thing is to take a breath and not panic. Most people think they need to send out … Continue reading Oops! What to Do When Email Mistakes Happen
John W Hayes — May 24, 2017 Follow @john_w_hayes— May 24, 2017 For many small business owners, email marketing is an afterthought. It’s something they do occasionally because – well, they’ve always sent out a monthly newsletter. And that’s about as far as it goes. The frustrating thing is, they know they should be doing … Continue reading Could You Dedicate One Hour per Day to Email Marketing?
Columnist Mary Wallace provides a primer on email marketing fundamentals for newbies and veterans alike, noting that advanced technology is useless if you don’t get these right. Mary Wallace on May 24, 2017 One of the fundamental premises of marketing automation is email engagement. And as modern marketers, we are under serious pressure for our … Continue reading 12 email marketing fundamentals to master
Kristen Dunleavy — May 23, 2017 Follow @KristenWritesIt— May 23, 2017 Email marketers – especially those in retail – love Mother’s Day. It’s an opportunity to deliver great experiences for shoppers and showcase their best products in a new light. But inboxes are also inundated with deals during Mother’s Day weekend. It’s not enough to … Continue reading Mother’s Day Email Report: Tablet Email Read Lengths Were High
When you have limited time and resources, how do you choose which channel to focus on? Columnist Jordan Kasteler lays out the pros and cons of email marketing and social media to help you decide. Jordan Kasteler on May 23, 2017 If you’re a busy professional with a digital company, you’ve likely lamented a … Continue reading Email vs. social: Which works best for B2C?
Rachel Hand — May 19, 2017 Follow @GroMarketingLtd— May 19, 2017 Email marketing is key to any successful marketing strategy and here’s why: Email has stood the test of time and throughout the last decade or so there has been much debate about the effectiveness of email marketing. Customers were being bombarded by hundreds of … Continue reading Successful Delivery – Email Marketing Explained
