Politics aside, data from the 2016 US Presidential election illustrates that intent-driven search data “trumps” demographics-based polling data. Brian Ussery on November 23, 2016 During the hotly contested and seemingly never-ending campaign season running up to the 2016 US Presidential elections, Americans were exposed to more demographics-based “polling data” than at any other time … Continue reading US Presidential election data: searcher intent vs. demographic polling
Amit Sen — November 21, 2016 Follow @amit_kumar_sen— November 21, 2016 To say that the United States is polarized at the end of this most recent political season would be an understatement. In fact, Republicans and Democrats haven’t been this ideologically divided in more than two decades. The massive swing in government policies, which will … Continue reading After Troubling US Election, It’s More Important than Ever to have an International E-Commerce Presence
Sally Falkow — November 18, 2016 — November 18, 2016 One of Donald Trump’s major platform promises is to tighten immigration laws. We already have a shortage of workers with digital skills and recruiters report that they are struggling to find people with the right talent. Predictions are that tighter immigration laws will make it … Continue reading Post Election Digital Skills Shortage
by Steve McClellan@mp_mcclellan, November 9, 2016 A Trump presidency has mixed ramifications for the advertising industry, according to a member bulletin published by the 4As this afternoon. On the plus side, upcoming overtime rules proposed by the U.S. Dept. Of Labor might get a second look from the incoming Trump Administration given the president-elect’s position … Continue reading 4As: What The Election Results Mean For Advertising
Columnist Josh Todd reflects on how the US presidential candidates could do a better job of utilizing mobile technology to engage their respective bases. Josh Todd on November 3, 2016 Politicians have always been scattershot in their outreach to voters. Presidential candidates distribute thousands of colorful lawn signs to be placed in yards across … Continue reading Election 2016: Donald Trump and Hillary Clinton are failing at mobile
Gail Oliver — October 28, 2016 Follow @AttentionGet— October 28, 2016 At the last US presidential debate when the phrases “nasty woman” and “bad hombre” starting trending on Twitter, you just had to know that savvy entrepreneurs were on it. In a matter of hours many stores, including Etsy shops, had t-shirts, mugs, onesies, pins … Continue reading Is Your Online Shop Capitalizing on the US Election?
by Matt Jones April 4, 2016April 4, 2016 Barack Obama’s election heralded a new dawn when it came to digital marketing. Obama was a pioneer of social media during his 2012 election campaign and ended up spending 10 times that of his rival, Mitt Romney ($ 47 million). While small businesses may not have access … Continue reading What Can Small Businesses Learn from The ‘Social Media Election’?
by Lia Winograd March 3, 2016March 3, 2016 “We are a nation of Google and Facebook” – President Obama Barack Obama’s 2008 candidacy revolutionized how political campaigns operate in the digital age. Obama was the first presidential candidate to effectively use social media as a core strategy for interacting with voters, not just to raise … Continue reading How Social Media Can Be A Game Changer In The 2016 Presidential Election
