Here’s how MOps can balance the drive for efficiency with the need for marketing effectiveness, especially as AI tools proliferate. Bolaji Oyejide on April 11, 2024 In our zeal to harness the tech part of martech, the ops part of MOps and the automation part of marketing automation, MOps professionals have failed to accomplish the … Continue reading The effectiveness crisis in B2B marketing: Why MOps must shift focus now
Learn why a holistic evaluation will help you gauge success. IQuanti on December 11, 2023 Measuring content performance in the ever-evolving world of digital marketing is a critical factor for success. Beyond the familiar metrics that have long-defined content performance, effective content strategy is more nuanced and requires more thought to measure success. Contrary … Continue reading 7 key metrics to measure content effectiveness by iQuanti
Amy Drader May 24, 2021 People vector created by pch.vector – www.freepik.com Early in my career I remember complaining at a happy hour about my boss. The person next to me was a colleague of one of my friends and we didn’t know each other well. After listening to me vent for about 15 minutes … Continue reading Leadership Effectiveness: Managing Up
Kelly Groover December 17, 2020 According to industry research, 85% of customer interaction will be handled without human agents by 2021 — which, if you haven’t noticed, is next month. Crazy, we know! One of the most widely used tools to enable this kind of customer service is the chatbot. We’ve all likely seen and … Continue reading 16 KPIs to Measure Chatbot Effectiveness
Jock Breitwieser July 9, 2020 One of the biggest challenges that new social sellers face is knowing how to measure their progress. Social selling is a strategy that includes many different individual tasks and interactions, so how do you measure success?To be an effective social seller, you have to know how to start conversations with … Continue reading 10 Social Selling Metrics to Measure & Improve Effectiveness
Karen Repoli — May 3, 2020 Most entrepreneurs realize that they need a social media presence to communicate with customers, decrease marketing costs, and increase sales, brand awareness, brand authority, traffic to their website and search engine rankings. However many of you struggle with how to be the most effective on social media. It very … Continue reading 7 Tips to Increase Your Effectiveness on Social Media
Victor Snyder — February 20, 2020 Employee training programs are a serious issue today. The job market is strong, and with less talent out there competing for each position, job seekers can afford to be choosey. Companies are coming to realize that their employees are their biggest assets. It’s worth investing in employee retention to … Continue reading How to Measure the Effectiveness of Your Company’s Employee Training Programs
Chuck Suscheck — December 12, 2019 Can anyone be a product owner (PO)? What’s the best position in the company to fill that role? With Scrum you have one and only one product owner for a given product – not a committee, but the effectiveness of the product owner will vary depending on the PO’s … Continue reading Making Sense of Product Owner Effectiveness
John Nash — December 7, 2018 — December 7, 2018 Marketers can do more than just deliver engaging and profitable customer experiences with personalized interactions and communications. They can also optimize marketing program performance and engage in omnichannel marketing, which reduce the costs of customer interactions. In fact, according to Harvard Business Review, marketers who … Continue reading How Operational Effectiveness and Efficiency Can Decrease Costs
Karen Repoli — April 9, 2018 Follow @karenrepoli — April 9, 2018 As entrepreneurs, many of us struggle with how to be the most effective on social media. It very likely takes a large chunk of your time and/or marketing budget. We need to do everything possible to make that time and money a good … Continue reading Social Media 101: 7 Basic Tips to Increase Your Effectiveness
