Devansh Khetrapal March 11, 2021 How far we’ve come from billboards, flyers, and door-to-door selling. The entire agenda from the very beginning was to grab the target audience’s attention, but with the advancement in technology, convenience was bestowed upon the world like never before. Where am I going with all this? Just leading to one … Continue reading What is PPC Advertising and How Effective is It?
Christa Tuttle February 19, 2021 Facebook, Twitter, LinkedIn, Instagram—the number of social media networks in the past few years has increased and will continue to do so in years to come. As these continue to gain popularity and usage, social media marketing is becoming essential to include in marketing strategies. For many B2B organizations, some … Continue reading 4 Tips for Efficient and Effective Social Media Marketing
Plus a question about Ops, Infutor’s ID activation by boberdoo.com Kim Davis on February 19, 2021 Marketing Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered … Continue reading Agile marketing for effective leadership, Shopify’s earnings: Friday’s daily brief
Jock Breitwieser February 12, 2021 For B2B social sellers, there is one platform that is king — LinkedIn. LinkedIn is the world’s largest professional social network. It boasts more than 600 million users worldwide More than 250 million of those are logging in each month, and of those monthly active users, 40% are accessing the … Continue reading Social Selling on LinkedIn: 12 Tips for Building an Effective Profile
Erika Taylor Montgomery February 11, 2021 Did you know businesses that post 16 or more articles monthly receive 3.5 times more site traffic? And according to Quicksprout, 61% of consumers will make a purchase based on a blog article. As you can see, business blogging is an important part of your company’s digital marketing strategy. … Continue reading How Effective Business Blogging Can Increase Your SEO
Howard J. Sewell February 8, 2021 In an era of Instagram, TikTok, and Clubhouse, few marketing channels are more “old school” than the humble email newsletter. And, yet, newsletters are still thriving as a B2B marketing channel, driven in part by data privacy regulations (CCPA, GDPR) that push companies to adopt a more permission-based, subscription … Continue reading 9 Tips for a More Effective Email Newsletter
Susan Gilbert February 3, 2021 Today I have some project management resources to help you improve your schedule and efficiency. Here’s four links with tips and tricks to kick start your work week. Growing a small business can easily get off track in your schedule as you add new clients and team members. By organizing … Continue reading 4 Project Management Tools That Will Help You Have an Effective Business
Rick Goodman January 20, 2021 As a keynote speaker and executive coach, I am constantly asked by my clients “Rick how effective is virtual training?” The answer depends on several different factors and preplanning is one of the most important factors of all in conducting an effective virtual training for your organization or team. In … Continue reading How Effective Is Virtual Training?
Aashish Sharma January 13, 2021 Advertising is the cornerstone of making yourself known and acquiring new customers. Many methods of prospecting and even marketing exist. It is interesting to look at local advertisements that can be targeted to a given city. Benefits of Targeted Advertising It is irrelevant to try to target everyone in a … Continue reading Local SEO: Top 10 Effective Targeted Advertising for your Local Business
Victor Blasco January 10, 2021 Video marketing is the word of the moment: everybody is talking about how video has changed the way businesses connect with their clients. But this is not the first time that video has revolutionized the marketing industry! Back in the mid-20th century, TV commercials proved video’s potential for captivating audiences. … Continue reading The Complete Guide to Effective Facebook Video Ads Campaigns
