Tag Archives: Effective

The Key to Effective LinkedIn Marketing

Govind AgarwalAugust 11, 2015 We offer a variety of tricks to effectively use Twitter and Facebook but less so for other networks like LinkedIn. One reason for this is that we are still evaluating ways to find the right approach to optimally utilize LinkedIn. So we thought, why not share with you all what we … Continue reading The Key to Effective LinkedIn Marketing →

PPC Easy as 1,2,3: Creating Effective PPC Campaigns

Ad Campaigns

Darnelle O’BrienAugust 10, 2015 Basic PPC (pay per click) means you pay search engines (such as Google), a dollar amount every time users click on your ads and land on your website. Pay per click ads appear above, and to the right-hand side, of organic search results on a search engine results page and are … Continue reading PPC Easy as 1,2,3: Creating Effective PPC Campaigns →

Creating Effective Facebook Ads for Lead Gen: The Complete Guide

Facebook Advertisement

Brett McHaleAugust 9, 2015 If you’re like a vast number of marketers out there, you could be under the impression that advertising on Facebook (or any other type of social media) is limited to branding and customer engagement. If you’re living in this matrix, it’s time for a wakeup call. Let’s take a step back … Continue reading Creating Effective Facebook Ads for Lead Gen: The Complete Guide →

The Most Effective Hyperlocal Marketing Strategy

Marketing Strategy

Scott BarnettAugust 9, 2015 I’ve had several discussions recently about Facebook and its effectiveness as a marketing tool for local businesses. It reminded me of this blog from Forrester Research that described strategies for local marketers now that Facebook was killing organic reach. One suggestion was to “add social relationship tools to your own site.” … Continue reading The Most Effective Hyperlocal Marketing Strategy →

How Effective is Networking for Job Search

Career Development

Personal Branding BlogAugust 3, 2015 This is a question asked at all university lectures I give and is a valid one. Though, in reality how much does networking work for recent college graduates? Contrary to popular belief it is NOT as highly effective a tool when compared to other avenues, such as applying directly to … Continue reading How Effective is Networking for Job Search →

15 Effective Checkout Optimization Tips For Better Conversions

eCommerce

Stacey RudolphJuly 31, 2015 Shopping cart abandonment? Are you concerned why people are not completing their purchases? Well, we might have a thing or two to tell you that might help. Study the following 15 effective checkout optimization tips and watch your conversions grow! Fix Design Loopholes Your buyer’s initial decision – to buy or … Continue reading 15 Effective Checkout Optimization Tips For Better Conversions →

Good Habits of Highly Effective Twitter and LinkedIn Users

Productivity

Kirill KniazevJuly 30, 2015 I think it’s time we sat down and had a serious conversation about using Twitter and LinkedIn for business purposes. It’s no mystery that both of these services are great marketing tools for business owners – good for networking, good for sharing ideas, good for customer service, good for promotion. But, … Continue reading Good Habits of Highly Effective Twitter and LinkedIn Users →

A Quick Guide To Effective Employee Engagement

Employee Engagement

Rob WormleyJuly 30, 2015 You wouldn’t be a company if you didn’t have employees. And, if you want to be successful in business, you need employees who are effective, engaged, and excited to contribute. But how can you get your employees engaged? It’s not as simple as throwing a big party and asking employees to … Continue reading A Quick Guide To Effective Employee Engagement →

4 Simple Must-Use Tools to Write Effective Follow Up Emails

Email Marketing

David KhimJuly 23, 2015 A meaningful and effective follow up email builds rapport with the prospect … but how do we do that? What do you talk about? I’m going to show you four tools you can use to set up trigger events – aka notifications that provide us with information about our prospect – … Continue reading 4 Simple Must-Use Tools to Write Effective Follow Up Emails →

Is Behavioral Interviewing Still Effective?

Work Environment

Tracy WatsonJuly 22, 2015 Behavioral interviews were once regarded as the most effective way for conducting an interview that filtered through candidates who were—and who were not—qualified for a job. With the preponderance of online coaching tools and videos now available for those seeking employment (teaching them to parrot phrases that aptly echo what an … Continue reading Is Behavioral Interviewing Still Effective? →