How to Create an Effective Work Calendar Calendar / 24 Feb 2023 Our calendars are essential tools for staying on task, being productive, and prioritizing our time. Moreover, they play an important role when collaborating with others, meeting deadlines, and reminding us of upcoming events. And in addition to helping us reach our short-term goals, … Continue reading How to Create an Effective Work Calendar
Identify core customer and business needs first. Then build your stack accordingly. Chris Wood on December 13, 2022 Marketers don’t have to be overwhelmed by technology if they stick to basic principles when assembling their marketing technology stack. These three steps will come in handy when navigating the complicated landscape of over 10,000 martech companies. … Continue reading 3 steps to building an effective martech stack
How to Make Team-Building Easier and More Effective John Boitnott / 15 Nov 2022 Leading a business requires you to balance a large number of important tasks. Chief among those tasks is keeping your workforce engaged and motivated. Employee engagement rates have a definite effect on reducing turnover and maintaining a healthy bottom line. … Continue reading How to Make Team-Building Easier and More Effective
By Talib Visram November 11, 2022 Effective altruism, we hardly knew ye. Following the collapse of FTX, Sam Bankman-Fried’s crytocurrency exchange that was once valued at $32 billion and is now effectively worthless, the founders of the company’s philanthropic arm resigned Thursday. Reporter Teddy Schleifer tweeted the resignation letter cosigned by the FTX Future … Continue reading Sam Bankman-Fried and Elon Musk just killed effective altruism
Need to send an “Oops!” email? It’s crucial to follow up your error with the right message. Learn from these examples. Kath Pay on October 12, 2022 Breathes there the email marketer who never had to send an “Oops!” email? So you say your marketing team never had to send an “Oops!” email? Don’t be … Continue reading How to create an effective apology email: 7 examples
Effective Time Management for Leaders Calendar / 26 Aug 2022 Countless things can distract business owners and leaders from their primary roles. Often this is to drive sales and push their company forward. To succeed, however, you must manage and guard your time well. The key is not only getting everything done but also avoiding burnout … Continue reading Effective Time Management for Leaders
By Melissa Daimler May 23, 2022 Throwing my bags onto the airport security conveyor belt at New York City’s JFK Airport Terminal 4, I noticed that the woman in front of me was wearing a hat, jacket, and backpack all with the same company logo. I started talking with her as we waited our … Continue reading An effective way to recruit talent? Try to get your current workers to leave
The best ABM strategies go beyond targeting the most obvious accounts. Corey Patterson on May 4, 2022 “It’s provocative [for us] to position ABM as entirely different from the status quo of demand gen,” said Jodi Cerretani, senior director of demand generation at RollWorks, in her presentation at The MarTech Conference. “For some organizations and some … Continue reading 3 effective ABM strategies you should consider
Explaining the value propositions, use cases and benefits of marketing software and services don’t require a face-to-face interaction. Chris Elwell on March 21, 2022 Congratulations to all you B2B sales and marketing warriors! You’ve made lemonade from COVID lemons by dramatically improving efficiency of your sales process during the pandemic. Three-quarters of B2B sellers say … Continue reading The B2B sales process is more effective now than pre-COVID
By Jason Baer—Minutes February 08, 2022 Imagine you’re responsible for an enormous cruise ship. What would your role be? I often ask this question when I first meet a new leader. What’s your role on this ship? Our work at SYPartners involves helping leaders guide their organizations through moments of fundamental change, and the way … Continue reading A simple but effective tactic all great leaders do
