Tag Archives: Editorial

How Do I Create a Blog Editorial Calendar That Works?

Justine Boucher — June 6, 2017 — June 6, 2017 If you’re a marketer, you’ve heard about the benefits of B2B blogging programs—blogging increases traffic to your website, helps prospects find you in search engines, educates your audience—but it’s a constant battle. Newbies and successful shepherds of ongoing blog programs alike face similar struggles: What … Continue reading How Do I Create a Blog Editorial Calendar That Works?

15 Tools To Manage Your Editorial Content Calendar

By Sharon Hurley Hall November 29th, 2016 Content marketing has become big business. Curata’s roundup of content marketing statistics reveals that: The content marketing software market will be worth $32.3 billion in 2018 88% of North American B2B marketers use content marketing B2B buyers use content for research, with almost half of them checking out 3-5 … Continue reading 15 Tools To Manage Your Editorial Content Calendar

Sponsored Content vs. Editorial Content: Does It Have To Be Either/Or?

by John Levitt March 17, 2016March 17, 2016 Spending on native ads is expected to reach $ 21 billion by 2018. And as marketers begin to invest more heavily in content, they need to start thinking like editors and audience developers — finding ways to better understand their audience. (March 20, 2016) at Publishing Executive’s … Continue reading Sponsored Content vs. Editorial Content: Does It Have To Be Either/Or?

Improve Your Editorial Workflow in Multi-Author WordPress Blogs

by Vishnu Supreet December 19, 2015December 19, 2015 Publishing content on a multi-author blog is not easy, to say the least. First there is the website owner who sometimes also works as the editor (last person to approve a post before publishing). Then, with bigger websites, there are the editors and sometimes more than one … Continue reading Improve Your Editorial Workflow in Multi-Author WordPress Blogs

5 Mistakes That Make Your Editorial Calendar Useless (And How To Fix Them)

by Lacy Boggs November 20, 2015 Follow @blogspiration42November 20, 2015 There are lots of ways to create an editorial calendar, and I’m not here to tell you that my way is best. The best editorial calendar is the one you will use! But if you have created an editorial calendar in the past and it … Continue reading 5 Mistakes That Make Your Editorial Calendar Useless (And How To Fix Them)

Get The Most Out Of These 15 Blog Idea Generators (Fill Your Editorial Calendar!)

Luana SpinettiOctober 31, 2015 Sometimes you just get stuck trying to come up with a great headline that will make your visitors go “Wow! I must read that!” and hook them to the post, start to finish. It’s difficult when you have to stick to an editorial calendar that is demanding of headlines and story … Continue reading Get The Most Out Of These 15 Blog Idea Generators (Fill Your Editorial Calendar!)