Karl FeldmanOctober 28, 2015 To be successful with content marketing, you need to start with strategy. Your content strategy broadly defines the subjects related to your offering that you’ll address to meet your potential clients’ information needs. Once you’ve honed your strategy, you need the tactical steps to make it happen. That’s the job of … Continue reading Get Found: How to Incorporate SEO into Your Editorial Calendar
In a new study, consumers identified native advertisements as articles a large percentage of the time. Ginny Marvin on September 9, 2015 No matter what kinds of disclosures or design tweaks sponsored articles receive on leading online publications, consumers continue to confuse sponsored content (aka native advertisements) with actual articles, according to the latest survey from Contently. … Continue reading Consumers Can’t Tell The Difference Between Sponsored Content And Editorial
Lacy BoggsJune 1, 2015 A blog editorial calendar doesn’t have to be something fancy; in its most basic form, it’s a calendar that tells you what you’re going to write about and when. Now, you may be thinking, “I don’t think I want that! I like to blog when inspiration hits.” Or, “I just like … Continue reading Blogging Strategy Tip No. 1: What is a Blog Editorial Calendar?
Kelly Fitzgerald November 26, 2014 As blog writers, we are always on the hunt for the perfect picture to complement our writing. This hunt can become long and complicated because of certain laws and restrictions surrounding which photos we can and cannot use for our blog posts. One label you may see when searching for … Continue reading How To Use “Editorial Use Only” Images For Blog Posts
