Erika Giles August 11, 2020 Ever heard the saying, “never trust a skinny chef?” Well, when it comes to SaaS providers, the saying is “Never trust a SaaS provider with a subpar website.” It should be a big red flag if you’re seeking a company that provides software as a service (SaaS) and one of … Continue reading 20 of the Best Software Website Examples That Drive Sales (2020 Edition)
Baylor Cherry July 30, 2020 Now more than ever, your social media presence matters. People turn to social to learn more about your brand, what you do on a daily basis, and how your products and services stack up to your competitors. Social media is a major element of any comprehensive inbound marketing strategy. And … Continue reading 20 of the Best Free Social Media Management Tools That Help Drive Engagement (2020 Edition)
Mike Kappel — June 11, 2020 Entrepreneurs are inherently rule-breakers. And as an entrepreneur, you likely throw aside conventional rules and take the road less traveled. As a fellow entrepreneur, I’m much like you. I’ve marched to the beat of my own drum, pushed the boundaries of what’s been done, and thrown how-to guidebooks out … Continue reading Your Social Media Etiquette Handbook (Business Edition)
Jeff Previte — March 2, 2020 Your main focus in marketing is getting found by people. But not just any people. You want to attract those who are in the process of potentially buying your products or services. These visitors should align with your buyer personas and fit in your target audience. They’re somewhere in … Continue reading How to Get Your Business Found on Google (2020 Edition)
Micah Lally — January 6, 2020 Data, data, data – the more you have, the better! And there’s no better way to get immediate, actionable insights for your site than to use A/B testing. What Is A/B Testing? A/B testing, also called split testing, presents two slightly different versions of a given page to a … Continue reading 7 of the Best A/B Testing Tools to Increase Conversions (2020 Edition)
Matt Brennan — August 22, 2017 Follow @MattLBrennan — August 22, 2017 A list of considerations you should make before you start a blog in 2017. A website without a blog is essentially a home without windows. At the minimum, it is an under-lit home that allows very little light in. It’s a simple analogy, … Continue reading Before You Start a Blog (The 2017 Edition)
Jamie Duncan — July 28, 2017 Follow @JD_BizMarketing — July 28, 2017 formsteller_de / Pixabay If you’re a small business owner looking for a cost effective solution to set up a web presence, you can’t do any better than WordPress. It’s the most widely used content management system in the world – it’s open source, … Continue reading Top Free Essential WordPress Plugins (2017 Edition)
Elisa Gabbert — July 1, 2017 Follow @egabbert — July 1, 2017 Way, way back in 2011, when the world was young and fidget spinners weren’t yet a thing, there was lore floating around in the search marketing world that “mesothelioma” was the most expensive keyword to bid on in Google AdWords, costing upwards of … Continue reading The 25 Most Expensive Keywords in AdWords – 2017 Edition!
Mobile, direct answers & site speed factors gain greater weight. Danny Sullivan on June 13, 2017 Search Engine Land’s Periodic Table of SEO Success Factors has been updated, with its fourth edition now available. It sees factors related to mobile, direct answers and site speed increase in importance. Factors related to search history have decreased. Factors … Continue reading The Periodic Table of SEO Success Factors: 2017 edition now released
Connor Gallic — December 27, 2016 Follow @gallic_c— December 27, 2016 Let’s give you some background on how people are making tons of money via Instagram. I am not talking about selling products, but by selling native posts on their accounts. A lot of people run what I call themed accounts, some examples: (I have … Continue reading Instagram Marketing and Making Money – 2017 Edition
