Tag Archives: Edge

4 Ways Call Attribution Gives Your Marketing Analytics an Edge

by Andrew Sheridan July 19, 2016July 19, 2016 Marketing leaders rely on analytics to optimize their marketing campaigns and prove results. Data is the foundation of all analytics, but without robust, reliable data your analytics strategy may fall short at crucial moments. By cultivating the right data sources you can ensure your marketing analytics will … Continue reading 4 Ways Call Attribution Gives Your Marketing Analytics an Edge →

3 big brands on the cutting edge of mobile share secrets to their mobile-first success

Lessons Learned

How do you go beyond being just mobile-friendly to become mobile-first? Columnist Bryson Meunier talks to three leaders in the space to gain some insight. Bryson Meunier on June 2, 2016 Before Google’s mobile update in April of last year, 40 percent of sites were not mobile-friendly. This is why it’s so remarkable to find … Continue reading 3 big brands on the cutting edge of mobile share secrets to their mobile-first success →

How an Edge Strategy May Be Your Key to Growth

Strategy

by Madeline Boehmer May 18, 2016 Follow @madelineboehmerMay 18, 2016 What your core business might be hiding Companies all over the world are constantly trying to scale, and it’s no surprise that many of them run into challenges when doing so. Finding a blue ocean in today’s market is nearly impossible, not to mention that … Continue reading How an Edge Strategy May Be Your Key to Growth →

How Internet Marketing Services for Small Businesses Give You an Edge

Small Business Marketing

by Steve Hamm February 17, 2016 Follow @maasprosrduFebruary 17, 2016 When a shopper visits a national department store’s website, the business has to meet a number of expectations. Among them is the design of a user-friendly website, logical link leads and content that is relevant and engages the buyer. The one thing that this type … Continue reading How Internet Marketing Services for Small Businesses Give You an Edge →

10 Ways to Use Hashtags To Build Your Brand (and Gain A Competitive Edge)

Branding

Ciaran BlumenfeldOctober 24, 2015 Hashtags are a powerful tool. At one time, only avid social media users were aware them. Nowadays, they’re everywhere. Despite the widespread popularity of hashtags, few brands and businesses know how to use hashtags skillfully. 1. Study Industry and Organization Hashtags. If you attend conferences or belong to trade organizations, there … Continue reading 10 Ways to Use Hashtags To Build Your Brand (and Gain A Competitive Edge) →

Cutting Edge Email Design

Email Marketing

Mike ParryJuly 13, 2015 I was recently a keynote speaker at a European email summit in Amsterdam and was asked to talk about “Cutting edge email design”. Whilst researching emails for this event it struck me that one man’s junk can be another man’s treasure. The reason I say this is because it depends on … Continue reading Cutting Edge Email Design →

Five Ways to Boost Your Company’s Competitive Edge

Competition

Andre W. KleinJune 1, 2015 In times like this, when a global financial crisis threatens many companies, most organizations tend to be concerned about what is coming and decide to cut down budgets in areas that could be strategic when properly managed, such as R&D, Marketing or Training. However, these areas could actually be the … Continue reading Five Ways to Boost Your Company’s Competitive Edge →