Contributor Pratik Dholakiya takes on the role of marketing myth-buster to debunk 7 e-commerce clichés and shed light on the truth about what works and what doesn’t. Pratik Dholakiya on February 15, 2018 Even the smartest marketer can make a terrible marketing decision if that decision is based on an outright falsehood. Myths about … Continue reading Busting e-commerce myths that lead to bad marketing decisions
Hannah Sears — February 12, 2018 Follow @Pixlee — February 12, 2018 User-generated content is becoming a mainstay of any marketing strategy. It’s been proven that integrating UGC into brand marketing campaigns helps acquire new customers, drive loyalty, and increase revenue. Consumers trust user-generated content above branded content and are more likely to make a … Continue reading 3 Brands Boosting E-commerce Sales with User-Generated Content
William Harris — February 11, 2018 Follow @wmharris101 — February 11, 2018 When you get into the business of selling products online, you have to expect that you’re likely going to experience both busy seasons and slow seasons throughout the year. Sales activity rarely remains constant for ecommerce businesses of all sizes, and this is … Continue reading How to Boost Ecommerce Sales During Slow Seasons
Victoria Greene — February 8, 2018 — February 8, 2018 Want to boost your ecommerce sales? Well: You need to increase the number of new customers to your site. You need to increase the frequency in which they buy from you. You need to increase their average order value with each purchase. That’s it. Easy, … Continue reading How To Work Your Ecommerce Content Strategy In One Hour A Day
William Harris — February 3, 2018 Follow @wmharris101 — February 3, 2018 Ecommerce is a fiercely competitive space to operate in. Thanks to the number of new tools and information that are made available each year, it’s never been easier to launch an ecommerce business. As more and more business owners continue to spin up … Continue reading How to Differentiate From Ecommerce Competitors and Boost Loyalty in 2018
William Harris — February 1, 2018 Follow @wmharris101 — February 1, 2018 Selling online without an SEO plan is like an unlit shop on a remote road. Buyers can’t easily find the store, so the merchant can never make a sale. SEO is the key to driving more customers to your online store. Some say … Continue reading Your Ecommerce SEO Strategy: How to Optimize Your Store
Rudly Raphael — January 25, 2018 — January 25, 2018 The future is here, and the future is artificial intelligence. A technology that once sounded futuristic is now here, and smart businesses have realized it’s not an optional tool in this tech-crazed climate, and begun implementing AI in order to create the easiest possible user … Continue reading How Artificial Intelligence Is Changing eCommerce
Dan Shewan — January 15, 2018 — January 15, 2018 According to a study published by eMarketer in 2016, the ecommerce sector will experience double-digit growth until 2020, when sales are expected to exceed $ 4 trillion. Few industries can boast such a bright future, which makes looking forward to what’s next in the world … Continue reading 7 Ecommerce Trends You Can’t Ignore in 2018
Mike Mallazzo — January 14, 2018 — January 14, 2018 Fifteen years ago, the existential threat to many major retailers was a small online bookshop. Ten years ago, the medium that drives 60% of online retail traffic didn’t exist. Five years ago, personalisation was a nascent technology experiment being conducted by a few enterprise retailers. … Continue reading 5 Bold Predictions for E-Commerce Tech in 2018
Shane Barker — January 13, 2018 Follow @shane_barker — January 13, 2018 Your business is thriving locally and nationally, and you’ve identified an opportunity to start expanding globally. Congratulations! All too often, businesses try to run before they can walk. Which leads to internal issues with miscommunication between teams, logistical issues, and fulfilment nightmares. What … Continue reading 7 Tips to Help Successfully Expand Your Ecommerce Business Globally
