Tag Archives: eCommerce

Pains and Gains of Taking Your eCommerce Business Global

Dave Sutton — October 26, 2018 — October 26, 2018 I was reminded this week about how eCommerce businesses can be a little tricky to setup and run successfully. With the launch of my new book, Marketing, Interrupted, we’ve attracted attention from interested readers all around the world. The journey to get the book into … Continue reading Pains and Gains of Taking Your eCommerce Business Global →

Visual Search Speaks Loud And Clear For Ecommerce

Visual Search

Visual Search Speaks Loud And Clear For Ecommerce by Laurie Sullivan @lauriesullivan, (October 24, 2018) Forecasts from a top Wall Street analyst suggest visual search will make a major impact in the way ecommerce companies build out their future services. Aaron Kessler, Raymond James analyst, in a research report released Wednesday wrote how companies … Continue reading Visual Search Speaks Loud And Clear For Ecommerce →

Personalizing the eCommerce Shopping Experience for More Sales

eCommerce Experience

Marc Sullivan — October 19, 2018 — October 19, 2018 We see it all the time… eCommerce website owners try to appeal to every single site visitor that lands on their pages. They attempt to get visitors to subscribe to a newsletter, engage with written content, or make a purchase. To the uninitiated, their decision … Continue reading Personalizing the eCommerce Shopping Experience for More Sales →

Why Your Ecommerce Strategy Needs Facebook’s Ad Transparency Tools, Now

Facebook Advertisement

Brett McHale — October 18, 2018 — October 18, 2018 Facebook advertising has had quite the year, to say the least. The Data Analytica scandal that rocked the social media platform back in March has triggered numerous changes, many of which have hindered our ability as marketers to target prospects with precision. This has been … Continue reading Why Your Ecommerce Strategy Needs Facebook’s Ad Transparency Tools, Now →

Analysts agree: E-commerce sales set to deliver robust holiday retail growth

eCommerce

Deloitte forecasts up to a 22 percent increase in e-commerce sales, online sales are expected to reach $128 to $134 billion. Robin Kurzer on October 15, 2018 There is consensus among analysts that e-commerce will spur holiday retail sales growth this year. Forrester forecasts online sales to grow 13.5 year over year. EMarketer pegs … Continue reading Analysts agree: E-commerce sales set to deliver robust holiday retail growth →

The Black Friday Prep Guide for e-Commerce Businesses

Black Friday

Robert Woo — October 12, 2018 — October 12, 2018 Black Friday is just around the corner, and this one is shaping up to be a special one for e-commerce. Not only has online shopping been booming year-over-year (last year’s Black Friday topped $ 2 billion for purchases via desktop computers for the first time), … Continue reading The Black Friday Prep Guide for e-Commerce Businesses →

How To Boost Your 2018 E-Commerce Holiday Sales with Gift Finders

eCommerce Conversion

Markus Linder — October 10, 2018 Follow @markuslinder — October 10, 2018 It’s October, and you know what that means. The countdown to get your stores ready for the holiday season is on. What is often dubbed the „the most wonderful time of the year” is also a time that’s fraught with stress for many. … Continue reading How To Boost Your 2018 E-Commerce Holiday Sales with Gift Finders →

E-Commerce: 9 Elements to Remember When First Starting Out

eCommerce Strategies

Young Entrepreneur Council — October 1, 2018 Follow @YEC — October 1, 2018 E-commerce marketing can be tricky to navigate, especially when first starting out. Here are some aspects of e-commerce marketing that are crucial to remember: 1. Relevant Content If you plan to get on the e-commerce marketing bandwagon, you will need a fair … Continue reading E-Commerce: 9 Elements to Remember When First Starting Out →

Must-Have Features of a Multivendor Ecommerce Website: Customers, Sellers, and Admin Features

eCommerce Strategies

Ankush Mahajan — October 1, 2018 Follow @ankushmahajann — October 1, 2018 Take a look at the top ecommerce companies in the world “Amazon” “Alibaba” “FlipKart”, and you’ll notice all of them are multivendor stores, and for a reason. Multivendor ecommerce websites offer much greater practicality in comparison to their single-vendor counterparts. They have a … Continue reading Must-Have Features of a Multivendor Ecommerce Website: Customers, Sellers, and Admin Features →

What’s Bringing Your eCommerce Reputation Down and How to Fix It

eCommerce Trends

Anand Srinivasan — September 28, 2018 Follow @anand_sriniv — September 28, 2018 The average conversion rate of an eCommerce store varies between 2% to 4% depending on the source of traffic, user’s device and your industry. The conversion rate is likely to be lower on a mobile device like smartphone and higher on desktops. According … Continue reading What’s Bringing Your eCommerce Reputation Down and How to Fix It →