Ryan PinkhamApril 16, 2015 When you run a small business, time is one of the most valuable resources you have available. When Constant Contact surveyed small business owners and asked them how much an extra hour in their day would be worth — the average was $ 273, with responses ranging all the way up … Continue reading How To Create A Website That Builds Credibility And Makes It Easy To Sell Your Services
Andre W. KleinApril 4, 2015 Welcome to the latest and most effective Internet Marketing Training Guide, designed to take you by the hand and walk you through the process of getting the most out of Internet Marketing on behalf of your business. I’m so excited to have you here, and I know this will be … Continue reading IM Made Easy — What is Internet Marketing all about?
Justin WilsonMarch 27, 2015 A lot of the things that digital marketers spend their time doing is conversion rate optimization (CRO) – even when they don’t realize it. CRO is anything that you do to drive the percentage of people who convert on your website, i.e. the effectiveness of your site – everything from small … Continue reading 10 Easy Conversion Rate Tips
Dana ChenMarch 24, 2015 Content strategy shouldn’t be a guessing game. You need a long-term mindset, data-driven insights and a secure knowledge of your audience. Here are 10 insights you need to craft a successful content strategy, along with an infographic to tie it all together. Target Intenders Intenders are the core of your content … Continue reading 10 Easy Steps to Crafting a Successful Content Strategy [Infographic]
Jessica MehringMarch 23, 2015 LinkedIn is so much more than an online resume. It’s a place to connect with industry insiders and customers. It’s a place to scout leads and seek business opportunities. Your summary is the front door to your LinkedIn profile. It’s the first thing people read through after landing on your profile … Continue reading How To Write A Killer LinkedIn Profile Summary In 5 Easy Steps
Richard LarsonMarch 16, 2015 Press relations are not always a strong point for small businesses, since they don’t have an entire media relations department like many large companies do. However, there are some of the strengths in the area of press relations that small businesses can take advantage of. For one, press releases and media … Continue reading Marketing: 5 Easy, Actionable PR Tips for Small Businesses
Andy CallowayMarch 14, 2015 I hate to break it to you, but you’ve probably got Google all wrong. Most people got it wrong and in doing so, they ended up floundering with poor rankings and terrible websites. SEO companies got it wrong. Marketers got it wrong and businesses got it wrong. Some people are still … Continue reading Understand This One Thing About Google, And Your SEO Will Be Easy
Allison VanNestMarch 13, 2015 Tomorrow is Pi Day! Grab yourself a slice of your favorite 3.14 (get it?) and gather round and talk about why so many of us feel the need to reinvent the wheel. Because while pi never repeats, your blog content can—and should—get reused. One of the reasons people feel intimidated by … Continue reading 8 Easy Ways to Reuse Your Blog Content
Gail OliverFebruary 24, 2015 Back in the fall when I was on vacation in Vermont, we went to a local restaurant for breakfast that all the tourists go to. Since I am always on the hunt for clever marketing ideas, I was impressed to see that the coffee mugs the restaurant was using all had … Continue reading An Easy Way For Your Small Business To Make More Money
Caroline KangFebruary 21, 2015 The end of the year is a delicate time in the world of business. It is a time to gather the final tax documents, scan the receipts and look for some last-minute deductions. It is also a time to review marketing campaigns and advertising strategies, doubling down on what worked during … Continue reading Fast-Forward: Easy End Of Year Inventory Tips For Better Business
