by Gina BottiAugust 14, 2016 As a web optimization guru, you’re well aware of the fact that consumers are now accessing the Internet via their smartphones more than desktop. You know we live in a mobile-first world and, like many digital marketing teams, you’re most likely focusing more and more of your marketing budget on … Continue reading 3 Easy Steps To Improve Your Website Conversions
Tag Archives: Easy
How to Make Sales Funnels As Easy As A Playground Game
by Brian Basilico Follow @bbasilicoAugust 14, 2016 Funnel Ball Image Compliments of PD Play Do you guys remember funnel ball? Funnel ball is a game that is played at a park or playground. You throw a ball up into a basket-like thing and there is a funnel that the ball comes through and you get … Continue reading How to Make Sales Funnels As Easy As A Playground Game
7 Easy Exercises to Help You Write Better Copy
by Jake KilroyAugust 12, 2016 Copywriting is a balancing act. To succeed, you should have the resolve of the world’s greatest author and the insight of the company’s sharpest salesperson. But that’s not exactly an easy task. You want to get crafty, but you need to make an impact. Your words need to resonate like … Continue reading 7 Easy Exercises to Help You Write Better Copy
Take Your Data from Dirty to Refreshed in 3 Easy Steps
August 4, 2016 “It’s Dave, not Jake.” You know that uncomfortable moment when you realize you called someone by the wrong name? We all do it, but when it happens in business, it decreases the chances of a lead ever becoming anything more. If your goal is to connect with your audience and build a … Continue reading Take Your Data from Dirty to Refreshed in 3 Easy Steps
14 Easy Things a Company Should NOT Do on Social Media
by Greetje den Holder July 22, 2016 Follow @GdenHolderJuly 22, 2016 It is easy to make mistakes. Sometimes, you are just not aware of offending anyone. Other times, you intentionally do something, but it backfires on you. As a person, you can receive many, many negative comments or threats if you make a mistake online. … Continue reading 14 Easy Things a Company Should NOT Do on Social Media
7 Easy Tweaks to Turn a VSL Dud into a Sales Rocket
by Matt Ambrose July 14, 2016 Follow @mattambroseJuly 14, 2016 My VSL campaign last week bombed – and I know why… Facebook’s targeting is now second to none. You can test campaigns for as little as $ 5 a day and find customers with diamond-cutting precision. BUT… that doesn’t mean they’re going to rush to … Continue reading 7 Easy Tweaks to Turn a VSL Dud into a Sales Rocket
The Easy 8-Step Checklist for PPC Audits
by Erin Sagin July 11, 2016July 11, 2016 My computer’s desktop is nothing short of offensive. To most, it appears to be messy, cluttered and vastly disorganized. My teammates are constantly begging me to clean it up. Hate to break it to you, but I’m not changing it anytime soon. To me, it is perfect. … Continue reading The Easy 8-Step Checklist for PPC Audits
The Easy (and Insanely Effective) Way to Connect with Customers on LinkedIn
by John Nemo July 10, 2016 Follow @JohnNemoPRJuly 10, 2016 Here’s a fast and efficient way to both personalize AND automate your invitations when connecting with potential customers on LinkedIn! Dale Carnegie said it best: “Remember that a person’s name is to that person the sweetest and most important sound in any language.” When you … Continue reading The Easy (and Insanely Effective) Way to Connect with Customers on LinkedIn
5 Easy Ways to Destroy Organizational Support for Optimization
by Madison Hajeb July 3, 2016July 3, 2016 Developing organizational trust in your process and results is the most critical piece in the optimization process. An organization that has been burnt by broken tests or disillusioned by a trough of losing tests won’t be able to maintain enthusiasm for its testing program. And a culture … Continue reading 5 Easy Ways to Destroy Organizational Support for Optimization
Create a Review Generating Machine in 3 Easy Steps
by Curtis Boyd July 1, 2016 Follow @CurtisFSMJuly 1, 2016 In today’s marketplace you will find a variety of tools and advice that yield all kinds of results. As a business owner it can be hard to know what advice to listen to and implement within your business model. The general consensus is the same … Continue reading Create a Review Generating Machine in 3 Easy Steps