The new ads will be exclusive to Snapchat’s Shows content — the platform’s premium TV-like videos produced by entertainment studios and TV networks. Amy Gesenhues on April 26, 2018 Snapchat will begin testing a new six-second unskippable video ad format it is calling “Commercials” that will run during a select number of the platform’s … Continue reading Snapchat to test 6-second unskippable video ‘Commercials’ to run during Shows
VerticalResponse — April 18, 2018 Follow @VR4SmallBiz — April 18, 2018 The U.S. Small Business Administration (SBA) founded National Small Business Week in 1963. The yearly event recognizes the important contributions that entrepreneurs and small business owners make to their communities. From April 29th through May 5th, SBA hosts events and webinars to educate small … Continue reading 9 Ways to Connect With Customers During National Small Business Week
Franklin Manuel — March 28, 2018 — March 28, 2018 The scary (or exciting) thing about business is that things can change at any moment. All it takes is one little incident or unfortunate circumstance and your company’s entire situation and outlook can change, for better or worse. The question is, are you prepared to … Continue reading 5 Ways to Help Your Business Stay Afloat During a Rough Financial Period
Amanda Abella — March 12, 2018 — March 12, 2018 stevepb / Pixabay Since we’re in the middle of tax season, it’s likely that you’re running numbers in your business. I know I am. Aside from the end of the year when I look at what to spend, this is usually the time I look … Continue reading 4 Financial Metrics To Look at During Tax Time
William Harris — February 11, 2018 Follow @wmharris101 — February 11, 2018 When you get into the business of selling products online, you have to expect that you’re likely going to experience both busy seasons and slow seasons throughout the year. Sales activity rarely remains constant for ecommerce businesses of all sizes, and this is … Continue reading How to Boost Ecommerce Sales During Slow Seasons
Average Order Value Online Rises During 2017 Holiday Season by Laurie Sullivan , Staff Writer @lauriesullivan, (January 12, 2018) Data released Thursday shows an increase of average order value online during the 2017 holiday season. Overall, U.S. ecommerce holiday sales rose 13% from the previous year, up from 10.43% in 2016, according to data from … Continue reading Average Order Value Online Rises During 2017 Holiday Season
Robert Woo — January 11, 2018 — January 11, 2018 As apocalypses go, a “retail apocalypse” doesn’t sound too bad. That is, unless you’re a business owner. Then it might send a shiver down your bottom line. And if you think this is just the end of big box retailers like the recently gutted Sears … Continue reading Why SMBs Need Referral Marketing During the “Retail Apocalypse”
David Kiger — December 6, 2017 Follow @davidkiger — December 6, 2017 Stock photo Positive vibes and fun events go hand-in-hand with the holiday season. It can also be a time when employees find themselves distracted at work, and perhaps looking ahead to some vacation time at year’s end. Business leaders will need to find … Continue reading Keep Employees Motivated During the Holiday Season
As the holidays kick retailers into overdrive, now is the perfect time to discover what your competition is doing. Columnist Ryan Phelan shares four tips for setting up a competitive intelligence plan. Ryan Phelan on November 27, 2017 The retail world is about to shift into overdrive. Having worked on both sides of retail … Continue reading 4 killer tips to help you spy on your competitors during the holidays (and after)
Katie Sweet — November 22, 2017 Follow @misskatiehrdy — November 22, 2017 Shutterstock While we haven’t reached Thanksgiving yet, we’re already deep into the holiday shopping season. During this time, many shoppers are on the hunt for one particular product. These shoppers are highly engaged — and often ready to convert. But before they buy, … Continue reading How to Recognize and Convert Comparison Shoppers During the Holiday Season
