Tag Archives: drop

Cryptos drop today as Powell signals upcoming 50bps rate hike

Alejandro Arrieche Last updated: 22 April 2022 Cryptocurrencies and other risky assets are dropping this morning following hawkish remarks from the head of the United States central bank – the Federal Reserve – that hinted to policymakers possibly eyeing a 50 basis points rate hike during their next meeting. The head of the Fed, Jerome … Continue reading Cryptos drop today as Powell signals upcoming 50bps rate hike

Instagram CPCs, CPMs drop as click-throughs continue to climb

AdStage’s Paid Media report offers Q3 benchmark metrics for CPC, CPM and CTR across Facebook, Instagram, LinkedIn and Twitter. Amy Gesenhues on December 26, 2018 at 9:27 am Instagram advertisers experienced a drop in cost-per-clicks (CPC) and cost-per-impressions (CPM) in the third quarter compared to the second quarter of 2018, with CPCs down 21 percent … Continue reading Instagram CPCs, CPMs drop as click-throughs continue to climb

Agencies See Google Ads Connected TV CPMs Drop For Advertisers

Agencies See Google Ads Connected TV CPMs Drop For Advertisers by Laurie Sullivan  @lauriesullivan, (November 03, 2018) Google Ads added a new category for television under the “performance by device tab” that allows advertisers to run YouTube ads on connected-device television. Some advertising agencies have learned that this ad type has substantially lower CPMs. Google’s … Continue reading Agencies See Google Ads Connected TV CPMs Drop For Advertisers