Here’s what successful retailers are doing to survive and thrive in the current competitive environment. Jordan Elkind on November 2, 2018 at 4:24 pm Most retail marketers are familiar with the concept of the retail apocalypse. Legacy retailers are increasingly losing ground to the one-click convenience, price transparency, and the endless assortment offered by Amazon … Continue reading The 5-step approach to driving retail growth
Brian Wallace — September 20, 2018 Follow @nowsourcing — September 20, 2018 Driving more innovation and responsible for more than 3/4 of all private sector research and development, advanced US manufacturing is growing into an essential industry. Though our imports far surpass our exports, American manufacturing supports the economy as well as local communities. For … Continue reading How Advanced Manufacturing Is Driving The U.S. Economy [Infographic]
Rick Lepsinger — June 28, 2018 Follow @onpoint_llc — June 28, 2018 Free-Photos / Pixabay There’s no question that companies with highly engaged employees are more successful. Gallup research found that teams with engaged employees performed better in terms of customer ratings, profitability, and productivity with much lower turnover and absenteeism rates. Companies with an … Continue reading Driving Better Business Performance Through Employee Engagement
GDPR-Related Searches Rising On Organic, Driving Up Paid Cost Per Clicks by Laurie Sullivan , Staff Writer @lauriesullivan, April 19, 2018 As the deadline for the European Union’s General Data Protection Regulation compliance draws closer, searches for the acronym “GDPR” on Google’s search engine continue to rise. This has prompted companies like Adobe and IBM — … Continue reading GDPR-Related Searches Rising On Organic, Driving Up Paid Cost Per Clicks
Analisa Sande — March 26, 2018 — March 26, 2018 Business growth is important, especially if you are an ecommerce company. The industry is growing rapidly and competition is tough, even without counting the new ecommerce companies that are started every week. To ensure that your growth is sustainable and effective, it is always best … Continue reading Ecommerce Strategies for Driving Growth
Google AMP Driving Traffic For Publishers by Melynda Fuller , February 23, 2018 After Facebook announced it would change its newsfeed last month, demoting content from media and brands and promoting posts from users, publishers went into a tailspin. Those that had put trust and marketing effort into the social-media platform were worried what this … Continue reading Google AMP Driving Traffic For Publishers
Google: Pet-Related Keywords Driving Auto Searches by Laurie Sullivan , Staff Writer @lauriesullivan, February 9, 2018 As the old saying goes, pets are family. And Google’s search data clearly shows that consumers in the U.S. put their furry friends first when searching for car accessories. Dogs and pet-related search queries continue to rise, particularly in … Continue reading Google: Pet-Related Keywords Driving Auto Searches
Dave Sutton — January 23, 2018 — January 23, 2018 geralt / Pixabay Baileys and coffee, anyone? Baileys has placed itself at the forefront of consumer’s minds with a digital marketing strategy focused on coffee and cocktails as it looks to build on the brand’s ongoing transformation from a traditional drink around the holidays to … Continue reading 5 Tips for Driving Digital Transformation
A marketer’s guide to increasing customer retention and generating loyalty. According to 3Cinteractive, 64 percent of brands reported an increase in loyalty program membership over the last year. Loyalty programs are becoming more sophisticated, moving beyond the traditional spend-and-get model, to omnichannel and multichannel programs that recognize customers for every interaction they make with a … Continue reading The 7 biggest trends driving customer loyalty
Mobile Phones Driving Search Ad Growth by Jack Loechner , Staff Writer @mp_research, January 19, 2018 Mobile phones will drive most of the expansion in paid search ad spending, contributing an estimated 69% of the $19 billion in growth by 2022, according to Forrester research on search marketing trends by Robert Williams, first published on … Continue reading Mobile Phones Driving Search Ad Growth
