From brand storytelling to demand gen, data is the common thread. See how AI and analytics are unifying all aspects of B2B tech marketing. Runa Macleod on March 4, 2025 B2B tech marketing is shifting from a traditional, product-centric approach to a data-driven, AI-powered, customer-first model. Digital transformation, changing buyer expectations and the proliferation … Continue reading How B2B marketing is becoming a strategic growth driver
Marketing should be positioned as a strategic driver of growth and long-term value. How do you make that happen? Shiv Gupta on November 13, 2024 The decline of marketing as an influential business function is well documented. Among C-suite roles, chief marketing officers (CMOs) are the least likely to advance to the CEO spot … Continue reading How marketing leaders can transform marketing from a support function to a growth driver
June 10, 2024 Cities crackdown on food delivery companies over driver complaints Officials in Boston, New York, and Washington, D.C., have started cracking down on food delivery companies by issuing warning letters, seizing illegally registered or driven vehicles, and launching special street patrols to enforce speed limits. BY Associated Press A soaring demand for food delivered … Continue reading Cities crackdown on food delivery companies over driver complaints
By Jessica Bursztynsky November 13, 2023 Uber is expanding its account deactivation decision process, a win for drivers and couriers of the gig app who routinely say they were unfairly taken off the app and given no way to dispute claims. The company will tell drivers and couriers in the app why their account … Continue reading Uber is revamping its driver deactivation process
Dun & Bradstreet’s SVP of digital audiences discusses why B2B and B2C buying behaviors have changed and why accurate data is the key to staying ahead. Cynthia Ramsaran on August 16, 2023 Businesses have recognized the importance of informed decision-making when it comes to purchasing. Thus, marketers rely heavily on data analytics, audience segmentation and … Continue reading Let data be the biggest driver behind your advertising strategy by Cynthia Ramsaran
Pinterest Reports Positivity As Key Driver In Consumer Action by Colin Kirkland , June 2, 2023 New research from social platform Pinterest and tech company Morning Consult shows that positivity is a key driver for consumer action. Creating more positive environments in brand messaging, the study shows, leads to new opportunities for marketing and promotion … Continue reading Pinterest Reports Positivity As Key Driver In Consumer Action
Customer Loyalty Seen As Key Driver For Adding AI Into Products by Chuck Martin , April 26, 2018 Data quality and security are the key challenges companies face in developing and selling products and services with artificial intelligence built in, according to a new Accenture study. In the course of developing AI- and digital technology-embedded … Continue reading Customer Loyalty Seen As Key Driver For Adding AI Into Products
Sawaram Suthar — October 2, 2017 Follow @sawarams — October 2, 2017 E-commerce is growing fast; it has been going up each year. Global online retail sales are expected to reach 8.8 percent of the total spends by 2018 from 8.2 percent in 2017. This is about $ 2,197 trillion in 2017 and $ 2,489 … Continue reading 5 Things Emerging As a Driver of E-Commerce Growth
Spencer X. Smith — October 2, 2017 Follow @spencerXsays — October 2, 2017 I was fortunate enough to run into Green Bay Packer legend Donald Driver at the LaGuardia airport in New York City last week. Technically, we were both on a bus that was driving us to our plane on the tarmac (first time … Continue reading 4 Social Media Lessons From Donald Driver and Speaking at the New York Stock Exchange
by Jim Haudan January 31, 2016 Follow @jhaudanJanuary 31, 2016 Many organizations attempt to create a climate of accountability with robust performance management systems. The hope is that by building clarity and accountability into the rollout of enterprise strategies and team goals, the likelihood of achieving them will increase. Despite conscious efforts to launch new … Continue reading Peer Accountability – A Powerful Performance Driver
