Tag Archives: Drive

Facebook Advertising: How to Drive Demand, Engagement and Loyalty

Tracey WallaceAugust 7, 2015 There are more than 1.4 billion people on Facebook. That number alone is a good enough reason to put some marketing dollars toward advertising on the platform. Whether you are wanting to drive traffic to your site, increase your social following, gain some brand awareness or just increase the customer satisfaction … Continue reading Facebook Advertising: How to Drive Demand, Engagement and Loyalty

10 Creative Ways To Drive Engagement With Your Online Store

Grant ThomasJuly 8, 2015 Getting your visitors and customers to engage with your brand can be difficult. Engagement involves three different aspects. First, you must provide relevant products and content for your target market. Second, shoppers must see value in what you offer or else they’ll find that somewhere else on the web. Lastly, you … Continue reading 10 Creative Ways To Drive Engagement With Your Online Store

How to Drive ROI from Your Data with Triggered Emails

Brian HonigmanJune 24, 2015 According to Econsultancy, only 20% of marketers use behavioral triggers to complement their email marketing strategies. “The technical hurdles to implementation have been really difficult in the past and the types of triggers that are truly meaningful were not quite scalable with previous technology sets,” said Fayez Mohamood, CEO of Bluecore. … Continue reading How to Drive ROI from Your Data with Triggered Emails