By Nick Grant October 1st, 2015 If you have an online store, then getting people to buy your products and successfully reach the checkout screen is your bread and butter. You need good product descriptions, lively and interesting photos, and even some video or podcast support to really increase your chances of conversion. If you’re a … Continue reading How To Use Product Reviews To Drive SEO
John W HayesSeptember 28, 2015 Set the alarm: OK, I get it, some people aren’t morning people. But early risers prime themselves for success by getting stuff done before the phone starts ringing, their email inbox starts filling up and everyday office distractions eat into the day. Sure, you can burn the midnight oil and get … Continue reading 9 Tips to Drive Your Small Business Marketing Productivity
John W HayesSeptember 24, 2015 You might think the busy holiday shopping period is still a long way off, but if you want to take your share of this massive sales opportunity ($ 53.3 billion in 2014) you better start thinking about putting your plans into action now. Email marketing is huge driver of revenues … Continue reading 5 Email Marketing Tips to Drive Holiday Marketing Profits
Jane IntrieriSeptember 19, 2015 Competition for real estate within search engine results is fierce. Search engines are where most consumers and business go first to research products and services they are looking to purchase. It can be difficult and time consuming to earn top organic rankings, and in many cases it’s impossible due to the … Continue reading 2 Strategies That Will Guarantee You Drive High-Quality PPC Search Leads
Columnist Andrew Waber digs into the results of a recent study that aims to give online marketers some insight into planning their holiday advertising strategies. Andrew Waber on September 16, 2015 at 11:26 am In 2014, consumers demonstrated striking differences in their online buying behavior during the holidays compared with the rest of the year … Continue reading 4 Trends to Help Drive More Purchases This Holiday Season
Peter StarkSeptember 15, 2015 Leaders may or may not have a title, but what they always have are relationships where people are motivated to follow them in the direction they are heading. Leaders also have another thing in common; they are constantly taking action to improve the condition of their team or organization. Improvement signifies … Continue reading 10 Traits of Leaders Who Successfully Drive Change
Pam McBrideSeptember 7, 2015 Many local retailers feel threatened by social media. Their hackles go up when confronted with the idea that consumers increasingly turn to their computers and smartphones to make purchases, rather than venture out and visiting a physical store. However, the local retail space doesn’t have to be at odds with the … Continue reading Leveraging Social to Drive In-Store Sales
Neal KaiserAugust 23, 2015 It’s estimated that 1.623 billion people will shop online in 2018, a 50 percent increase over 2013. As more and more consumers are shopping online, the promotional tools used to boost your apparel ecommerce storefront are expanding, as well. Both online and on mobile, first impressions matter more than ever. Well-curated … Continue reading 3 Promotional Tools That Drive Apparel Ecommerce Sales
We are right in the thick of back to school shopping season which is a huge opportunity for online retailers. Back to school sales have increased by an average of 15% every year over the last 5 years and the growth shows no sign of slowing down. There’s still time to generate buzz and convert … Continue reading 7 Ecommerce Tips to Drive Back to School Sales
Jeanette RussellAugust 20, 2015 You have your email list. You have your phone numbers, zips, and addresses. Heck, you even know how many actions each person has taken, their last donation or purchase, and if they open emails. But there’s something incredibly valuable missing here. You’re missing social insight This new view is more than … Continue reading 8 Social Insights That Drive Engagement (Which You Probably Don’t Know)
