We often look to industry leaders for inspiration, but columnist Brian Weiss notes that big e-commerce players are often making critical SEO mistakes that should not be emulated. Brian Weiss on September 11, 2017 Competitive research is an important part of any SEO program — after all, it’s a zero-sum game that we’re playing. … Continue reading Don’t follow the leader: Avoid these 5 common e-commerce SEO mistakes
Wendy Lindars — September 7, 2017 Follow @enx2marketing — September 7, 2017 lakexyde / Pixabay The popular fact-checking website Snopes is facing a serious legal battle and it has nothing to do with this its source material. Late in July, the company had put up this landing page. To sum up the situation, a vendor … Continue reading Don’t Let Your Web Development Team Hold Your Website Hostage
No matter how smart a team may be, columnist Josh Aberant cautions us to never make assumptions about what our customers really want. Josh Aberant on August 30, 2017 I was lucky enough to experience totality during the recent full solar eclipse. Despite my knowledge, I could understand why someone might think it was … Continue reading When marketing to people you think you know, don’t be blinded by your own POV
Karl Sakas — August 29, 2017 Follow @KarlSakas — August 29, 2017 nrjfalcon1 / Pixabay This weekend, I discovered a bubble in the sidewall of one of my tires—a spot where the rubber bulged out, as if the tire were about a explode. Tire bubbles can come from a manufacturing defect or from damage to … Continue reading Don’t Ignore a Flat Tire… or Business Problems at Your Digital Agency
Robots aren’t taking over marketing quite yet. But columnist Joe Hyland says if you want to save your job from AI, you need to make a human connection and climb up the marketing ladder. Joe Hyland on August 18, 2017 When two of the world’s leading AI research firms, Google DeepMind and Open AI, team … Continue reading Don’t worry, marketers. Robots won’t replace you… yet.
Andrew Gazdecki — August 8, 2017 Follow @biznessapps — August 8, 2017 stux / Pixabay Visual content is king. It is more successful than any other form of communication. If you embrace visual content marketing you will reap the rewards in terms of more readers, followers, leads, clients, and, of course, revenue. Most of us … Continue reading You Don’t Even Need to Hire a Designer With These 7 Free Tools
Virginia Franco — August 4, 2017 Follow @VAFrancoResumes — August 4, 2017 geralt / Pixabay While most people who come to me recognize they need assistance in writing a resume, I’ve discovered that beyond that job search misconceptions are prevalent — even among the most successful professionals — and particularly if it’s been awhile since … Continue reading Been Years Since Your Last Job Search? Common Job Search “Truths” that Hold Water — And Those That Don’t
Karen Repoli — August 1, 2017 Follow @karenrepoli — August 1, 2017 geralt / Pixabay How do you feel when you read the words Search Engine Optimization? Do you experience a sudden feeling of confusion and dread? Does your brain shut down or go into flight mode? Take a deep breath and stay with me. … Continue reading Don’t Be Afraid of SEO: 10 SEO Marketing Tips
Rebecca Scott — August 1, 2017 Follow @Becky1208 — August 1, 2017 Hillyne / Pixabay A widely held but false belief or idea. If you look up the word ‘Myth’ in a dictionary, that’s what you’ll be told it is. So simple. Correction – deceptively simple. In a world when everything has moved to the … Continue reading Don’t be Myth-Taken: 7 Employee Advocacy Questions Answered
Ivan Ivanov — July 27, 2017 — July 27, 2017 Marketing is an ever changing paradigm of content promotion for the purpose of brand awareness and product sales. Far before the internet was around, print media advertisers were setting the foundation of what would later become a billion dollar industry with the rise of telecommunications … Continue reading The 4 Mistakes You Don’t Want To Make On Twitter
