Tag Archives: don’t

14 HubSpot updates from April 2025 you don’t want to miss

From game-changing workflow options to AI-powered data enrichment, here are the HubSpot updates you’ll actually want to use. Tyler Samani-Sprunk on May 21, 2025       With more than 100 product updates released in April 2025, HubSpot continues to double down on what matters most: reducing busywork, improving data accuracy and giving teams more flexibility to … Continue reading 14 HubSpot updates from April 2025 you don’t want to miss →

Why don’t martech vendors provide a tool for the metric that matters?

We keep optimizing based on attribution, not impact. It’s time martech tools let us test what really drives incremental results. Mike Maynard on April 21, 2025   The web is filled with content explaining why incremental sales matter and why attribution can be misleading. Many marketers have turned to incrementality expert Avinash Kaushik for guidance … Continue reading Why don’t martech vendors provide a tool for the metric that matters? →

7 reasons your conversion metrics look great — but your sales don’t

Your marketing may look successful, but are those clicks turning into sales? Avoid top-of-funnel pitfalls and focus on driving real ROI. Tav Laskauskas on April 3, 2025   Marketers often celebrate a “successful” campaign when click-through rates soar and cost-per-click drops. But then comes the fundamental question: What’s the actual return on ad spend? Do … Continue reading 7 reasons your conversion metrics look great — but your sales don’t →

Australia wants to tax Meta, Alphabet, and other platforms if they don’t pay for news

The tax would apply from January 1 to tech companies that earn more than AU$250 million ($160 million) a year in revenue from Australia. BY Associated Press The Australian government said Thursday it will tax large digital platforms and search engines unless they agree to share revenue with Australian news media organizations. The tax would apply … Continue reading Australia wants to tax Meta, Alphabet, and other platforms if they don’t pay for news →

One simple way to make sure you don’t regret your next career move

To design a career that’s authentic to you, you must determine how you interact with energy drivers and drainers. BY Stephanie Vozza The majority of employees—a full 80%—who quit their jobs during the Great Resignation regret the decision. That’s according to a survey by the HR and payroll services provider Paychex. In fact, more than two-thirds … Continue reading One simple way to make sure you don’t regret your next career move →

Most Americans don’t expect to ever get rich, but they think the next generation will

November 22, 2024 Most Americans don’t expect to ever get rich, but they think the next generation will A new survey from Fidelity finds Americans at all income levels worry about losing their money, and most don’t see themselves as wealthy. BY Shalene Gupta While inflation has slowed to 2%, prices are still 20% higher than … Continue reading Most Americans don’t expect to ever get rich, but they think the next generation will →

The 14 HubSpot updates from October 2024 you don’t want to miss

We’ve distilled HubSpot’s 92 updates for October into the 14 most impactful changes for managers and admins. Tyler Samani-Sprunk on November 6, 2024   HubSpot’s October 2024 updates cover everything from flexible email editing to new mobile app capabilities, as well as big upgrades for merchants. October 2024 also brought upgrades for anyone using Microsoft … Continue reading The 14 HubSpot updates from October 2024 you don’t want to miss →