August 05, 2025 The voice data gold rush is on, but don’t fall for fool’s gold BY Jay O’Connor For as long as we’ve imagined “the future,” we’ve imagined computers that talk with humans. From the calm, ever-listening computer in Star Trek to J.A.R.V.I.S. in Iron Man, voice-enabled AI has been the centerpiece of sci-fi and … Continue reading The voice data gold rush is on, but don’t fall for fool’s gold
July 16, 2025 Mammas, don’t let your babies grow up to be founders! BY Gil Mandelzis I was born and raised in Israel, but my love affair with America began in my early teens when I would wear faded jeans and plaid flannel shirts and play country music on my silver Sony Walkman. One track I … Continue reading Mamas, don’t let your babies grow up to be founders!
You can tweak the metrics all you want — but if you’re not coaching your team, you’re not changing the game. Zac Stucki on July 10, 2025 We put a lot of faith in systems — dashboards, tools, processes — hoping they’ll deliver performance. But real results often come down to something simpler: real-time … Continue reading Dashboards don’t win games, coaching does
Traditional metrics can’t capture how campaigns interact. Test for multiplicative and synergistic effects and rethink paid media measurement. Ben Vigneron on July 3, 2025 Most marketing measurement models operate on a simple assumption: effects are additive. Campaign A drives 100 leads, Campaign B drives 200, so the total impact is 300. But in reality, … Continue reading Marketing results don’t add. They multiply and synergize.
Basic tools are falling behind. As AI raises the bar, your martech stack needs to evolve —or risk fading into irrelevance. MarTechBot on June 30, 2025 In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has … Continue reading Which martech categories will disappear if they don’t include AI?
June 08, 2025 How to think about retirement if you don’t have a traditional full-time job BY Anna Burgess Yang Anna Burgess Yang is the author of Work Better, a newsletter about the future of work, career pivots, and why work shouldn’t suck. Retirement planning is typically framed around full-time employment. 401(k)s or pension plans are … Continue reading How to think about retirement if you don’t have a traditional full-time job
From game-changing workflow options to AI-powered data enrichment, here are the HubSpot updates you’ll actually want to use. Tyler Samani-Sprunk on May 21, 2025 With more than 100 product updates released in April 2025, HubSpot continues to double down on what matters most: reducing busywork, improving data accuracy and giving teams more flexibility to … Continue reading 14 HubSpot updates from April 2025 you don’t want to miss
We keep optimizing based on attribution, not impact. It’s time martech tools let us test what really drives incremental results. Mike Maynard on April 21, 2025 The web is filled with content explaining why incremental sales matter and why attribution can be misleading. Many marketers have turned to incrementality expert Avinash Kaushik for guidance … Continue reading Why don’t martech vendors provide a tool for the metric that matters?
Your marketing may look successful, but are those clicks turning into sales? Avoid top-of-funnel pitfalls and focus on driving real ROI. Tav Laskauskas on April 3, 2025 Marketers often celebrate a “successful” campaign when click-through rates soar and cost-per-click drops. But then comes the fundamental question: What’s the actual return on ad spend? Do … Continue reading 7 reasons your conversion metrics look great — but your sales don’t
March 20, 2025 The effects of crime you don’t think about BY Garrett Langley The correlation between reduced crime rates and thriving communities is profound. Lower crime not only ensures the safety of residents but also sets off a chain reaction of positive outcomes that enhance the overall quality of life. In short, crime reduction touches … Continue reading The effects of crime you don’t think about
