by VerticalResponse December 2, 2015 Follow @VR4SmallBizDecember 2, 2015 We all like to believe we’re special. Or as anthropologist Margaret Mead wryly put it, “Always remember that you are absolutely unique — just like everyone else.” That belief (or state of denial) is why so-called “batch and blast” email is usually less effective than email campaigns … Continue reading Reasons to Ditch “Batch and Blast” and Get Started with Email Marketing Personalization
Ben SmithSeptember 20, 2015 Did you know that junk mail produces almost 1 billion pounds of trash each year? (And that’s a conservative estimate.) That’s a lot of trees, man. Think about your own mail routine for a second. After this part. Exactly how much of it do you go through, let alone use, and … Continue reading Why It’s Time To Ditch Snail Mail For Good
Matt AmbroseJuly 14, 2015 Don’t build your farm on rented land. That phrase continues to make marketers look sheepish who spent too much time on their Facebook page and not enough on a channel that works. What am I talking about? Email marketing, of course. And I don’t mean just sending out a monthly newsletter … Continue reading Why it’s Time to Ditch the Autoresponder and Build an Email Sales Funnel Instead
Katrina PfannkuchJune 18, 2015 “The biggest myth about productivity is that it’s a measure of how much you get done.” —Joelle Steiniger Balancing productivity with self-care is a bit of an art form. The brain wants to jump in and tackle things in order to feel accomplished, while the body needs rest, nourishment, and time … Continue reading 7 Easy Ways to Ditch Burnout and Amplify Productivity
Scott LambertMay 7, 2015 If you’re still holding on to old SEO practices, it may be time to rethink your strategy. Especially in light of the rapidly evolving Search Engine Optimization landscape with constant updates to algorithms such as March of The Penguin 2.1,Meet Google Hummingbird, and most recently Your Website Could Go Ghost On … Continue reading 4 SEO Myths You Should Ditch Now
By Mickie E Kennedy, Published October 23, 2014 There’s no glamour in writing press releases. It’s not sexy. It’s not terribly exciting, either. And there’s no fame and fortune waiting for a press release writer. But make no mistake, there absolutely is an art to writing great press releases. And when you’re competing against hundreds … Continue reading 5 Incredibly Annoying Press Release Writing Habits You Need To Ditch Immediately
