New data shows buyers jumping between watching, browsing, and buying, forcing marketers to rethink rigid funnel models. By Constantine von Hoffman Published on April 24, 2026 The consumer journey bounces around so much these days that the marketing funnel should be made of rubber. According to the MiQ Sigma report “From Funnel … Continue reading Consumers ditch the funnel as behavior gets more fluid
April 28, 2025 It’s time to ditch the traditional offsite. Here are 4 ways to rethink your next corporate retreat BY Tony Martignetti We’ve all been there: the windowless conference room, the stale coffee, the flip charts, the obligatory icebreaker, followed by hours of sticky notes and talk of disruption that feels, ironically, deeply uninspired. This … Continue reading It’s time to ditch the traditional offsite. Here are 4 ways to rethink your next corporate retreat
How Apple Could Prepare To Ditch Google Search by Laurie Sullivan , Staff Writer @lauriesullivan, November 25, 2024 Successful ad targeting requires a multichannel approach across that can personalize the reach consumers all sizes of computers, from mobile to desktop to the devices that stream live or on-demand content in our living rooms or bedrooms. … Continue reading How Apple Could Prepare To Ditch Google Search
By Adele Peters June 16, 2023 When UX designer Bianca Pasternack applied for a design job this spring at a company working on climate change, she got a rejection email saying that they’d had 3,000 applicants. At the same time, she kept hearing about the massive shortage of electricians who are necessary to help … Continue reading You might want to ditch your desk job to become an electrician
By Talib Visram October 07, 2022 Justin Hutchinson was working at a smoothie shop in his native Baton Rouge, trying to save money for his tuition to Louisiana State University, which he was struggling to pay after the death of his father. Hutchinson was a popular employee: He’d memorize customers’ orders and even their … Continue reading ‘Tear the paper ceiling’: A new campaign wants companies to ditch 4-year degree requirements
Gen Z To Marketers: Ditch The Persona by Ben Kunz , October 7, 2022 This story was previously published in an earlier edition of Marketing Insider. Marketers loves to create personas — those data bios and photos that personify target consumers as if they were political candidates. We think personas humanize our research, pinpoint the … Continue reading Gen Z To Marketers: Ditch The Persona
Stefan Wolpers September 21, 2021 TL; DR: Estimates Are Useful, Just Ditch the Numbers Many people dislike estimating work items as estimates supposedly open the path to the misuse of velocity by the managers, reintroducing Taylorism, micro-management, and excessive reporting through the backdoor. To them, for example, the proponents of #noestimates, estimates conflict with basic … Continue reading Estimates Are Useful, Just Ditch the Numbers
Melissa Ingold — December 8, 2018 Follow @timefreedombiz — December 8, 2018 geralt / Pixabay Outsourcing is scary; no two ways about it. I’ve coached many talented entrepreneurs through their first outsourcing venture, and there’s always been some nail-biting and foot-dragging involved. But every single one of them has been unspeakably relieved once they’ve experienced … Continue reading 5 Outsourcing Myths to Ditch in the New Year
Toland Lawrence — March 7, 2018 Follow @tolandlaw — March 7, 2018 What to Think About Before Switching Staplers Seems like everyone’s thinking about working at a startup. (Ok maybe not everyone, but a lot.) Why? We want our work to have an impact. There’s nothing like being part of a team that builds a … Continue reading Might Ditch Corporate Work for Startup Life?
Serenity Gibbons — August 24, 2017 — August 24, 2017 hafielally / Pixabay Learning to develop flexibility isn’t just about bending the rules as circumstances change. Being flexible can also include changing the way you run your business day-to-day when something isn’t working. Flexibility is having the awareness that life is ever changing, and adaptation … Continue reading Want To Avoid Failure? Ditch Rigidity And Develop Flexibility
