Tag Archives: Disrupt

Disrupt the funnel and accelerate revenue opportunities

In this webinar, learn how AI-powered conversations drive prospective buyers towards the next best action. Cynthia Ramsaran on March 15, 2022   What if you could 10x your best leads, accelerate revenue opportunities and scale your Sales team easily? Welcome to the Conversation-Qualified Era—where contacts enjoy iconic customer experiences, teams can scale personalized attention, and … Continue reading Disrupt the funnel and accelerate revenue opportunities

How Instacart’s new ad products disrupt grocers while strengthening brand relationships

Instacart Ads for CPGs brings customers closer to brands, but grocers could get left in the dust. Chris Wood on February 1, 2022 Last week, Instacart, the platform that offers grocery delivery and pick-up from local stores, announced new Instacart Ads products that boost CPG brand exposure to customers. The new products include brand pages … Continue reading How Instacart’s new ad products disrupt grocers while strengthening brand relationships

It Didn’t Disrupt Mobility Works Campaigns After Data Axle Gobbled Up Exact Data

It Didn’t Disrupt MobilityWorks Campaigns After Data Axle Gobbled Up Exact Data by Laurie Sullivan  @lauriesullivan, August 20, 2021 Disruption often comes with mergers and acquisitions, at least temporarily, but not for Data Axle USA, which announced it acquired Exact Data earlier this month. Chris Paczak, CMO at MobilityWorks, a large retailer of wheelchair-accessible vehicles with … Continue reading It Didn’t Disrupt Mobility Works Campaigns After Data Axle Gobbled Up Exact Data

The Rise and Rise of Digital Banking: How Fintech is Set to Disrupt Brick and Mortar Banking

Dmytro Spilka April 30, 2021 Banking has evolved at a rapid pace over the course of the 21st Century so far. The days where you would find yourself queuing at your local bank in order to open an account, make a deposit, transfer money or cash a cheque are long gone. With digital banking’s continued … Continue reading The Rise and Rise of Digital Banking: How Fintech is Set to Disrupt Brick and Mortar Banking

Will Apple Disrupt Data-Led Political Advertising?

Will Apple Disrupt Data-Led Political Advertising? by Ken Leren , Op-Ed Contributor, September 27, 2019 In 2008, President Obama revolutionised political advertising with a data and grassroots-led victory against the late Senator John McCain. After successfully repeating the effort in 2012 against Senator Mitt Romney, the data-led advertising approach was adopted by the Republican party, … Continue reading Will Apple Disrupt Data-Led Political Advertising?

Massive Inefficiencies Will Disrupt Search Campaigns, Retail Holiday Sales

by Laurie Sullivan, Staff Writer @lauriesullivan, October 26, 2016 Thanksgiving Day store closures and an increasing number of mobile searches with fewer clicks to purchase could make it an interesting holiday buying season this year. Some retail stores that have historically kicked off Black Friday sales on Thanksgiving Day have decided to remain closed, but … Continue reading Massive Inefficiencies Will Disrupt Search Campaigns, Retail Holiday Sales

How FinTech Lenders Can Disrupt The Banking Disruptors With Referral Marketing

by Jessica Edmondson June 5, 2016 Follow @ContentMktg2June 5, 2016 Why FinTech companies need a scalable referral marketing program It’s no secret that business in general is changing fast for the financial industry and FinTech (financial technology) is no exception. While FinTech companies (like Lending Club, CommonBond and Kabbage) originally focused on stealing small and … Continue reading How FinTech Lenders Can Disrupt The Banking Disruptors With Referral Marketing