Tag Archives: Disclosure

Disclosure, Transparency and Trust – A Story about Instagram and Influence

Amanda Fountain — May 23, 2019 — May 23, 2019 Whether you’ve been following the James Charles – Tati Westbrook influencer drama like a reality show or have no idea who these people are, you should care about what’s going on here. The short version: Tati Westbrook has a vitamin line. Her “close friend” and … Continue reading Disclosure, Transparency and Trust – A Story about Instagram and Influence →

Disclosure and transparency: The agency/client relationship twins

Relationship Development

Do your clients know what you’re doing with their accounts? Contributor Steve Cameron lays out why transparency is vital to building and maintaining trust with your clients. Steve Cameron on August 14, 2017 There is an old joke about what to do if you’re ever stranded on a desert island with only a pack … Continue reading Disclosure and transparency: The agency/client relationship twins →

Editorial or Advertising?: Native Ads and Disclosure

Advertisement Mistakes

by ZOG Digital Follow @zogdigitalSeptember 8, 2016 Google’s ads have changed at least 10 times in the past decade, so it comes as no surprise that most users cannot identify which results on a SERP are paid advertisements and which are organic results. Google ads have changed from having background shading to a white background … Continue reading Editorial or Advertising?: Native Ads and Disclosure →