Andrew MaceyJune 15, 2015 Understanding your website’s traffic is a fundamental step towards optimization. When updating content, you must keep in mind who the audience will be and which offers will entice them. Additionally, the quality of website visitors can change depending on their source. For example, Paid Search traffic tends to be of higher … Continue reading What is the Difference Between Direct and Organic Search Traffic Sources?
Omkar MishraMay 29, 2015 You loved an article on Buzzfeed when you were travelling and it reminded you of your best friend (John for instance). You clicked on the ‘share’ button of your smartphone and sent it to his WhatsApp account. Sounds like an everyday situation right?. John clicks on the link and enjoys reading … Continue reading You Are So Wrong About Your Direct Traffic Performance! Here’s Why.
Colm BarryMay 29, 2015 I am a huge Seth Godin fan – I read his blog pretty much every day and he almost always has something thought-provoking and interesting to say. A few months ago, I saw a link to a Seth Godin video from Twitter for his new book – which I have linked … Continue reading 5 Tips to Direct Video Traffic to the Right Place
VerticalResponseApril 21, 2015 Twitter announced they made a major change to Direct Messages making it easier to communicate one-to-one or to groups on the social network. The change allows you to send and receive Direct Messages from anyone, even if you’re not following him or her.You can enable a setting to Receive Direct Messages from … Continue reading Twitter Announces You Can Now Receive Direct Messages from Any User
As interest surrounding GSP grows, columnist Susan Waldes shares some tips on how you can take this new ad platform to the next level. Susan Waldes on March 30, 2015 In mid-January, Google opened Gmail Sponsored Promotions (GSP), a new type of ad format that appears in Gmail, to all U.S. advertisers. There was no big … Continue reading Gmail Sponsored Promotions: Everything You Need To Know To Succeed At Direct Response With GSP, Part 2
A new private messaging feature may help Swarm grow from a check-in/gaming app to a full fledged leader in the local social space. Greg Finn on March 13, 2015 Since Foursquare decided to spin off check-ins to the Swarm app the app hasn’t had much innovation. Til now. The new Swarm version 2.0 now features … Continue reading Swarm 2.0 Gains Direct Messaging To Help Pollinate A More Social Experience
Now that GSPs are available to all advertisers, columnist Susan Waldes shares what she’s learned from participating in the lengthy beta. Susan Waldes on March 10, 2015 Gmail Sponsored Promotions (GSP) have been around for about two years as a Google beta. The platform has gone through many changes during that time, and just last … Continue reading Gmail Sponsored Promotions: Everything You Need To Know To Succeed At Direct Response With GSP, Part 1
By Justin Wong, Published November 1, 2014 Direct mail is one of the most effective ways of getting your marketing materials to your customers’ doorsteps. Direct mail is very similar to an online landing page in some respects; you want to provide enough information for the consumer to take the next step without losing interest … Continue reading 4 Best Practices For The Perfect Direct Mail Campaign
I had a meeting the other day where I witnessed an intense debate over the effectiveness of direct mail as a marketing tool. It was an intense scene, pitting a direct mail advocate against a skeptic. Both held firmly to their beliefs, so what started as a casual discussion turned quickly into an argument. Here’s … Continue reading Direct Mail Tips that Still Work
One of the most effective marketing strategies which have ever been devised is Direct mail Marketing. The invention of the Internet made way for numerous marketing strategies to be created. Some of the most popular strategies include web advertising, search engine optimization, and video advertising. However, nothing can be as great as print ads which … Continue reading The Effective Direct Mail Marketing Strategy
