Tag Archives: Digital

Tom Kuntz’s Bacardi Summer Ad Dances Across Digital

Tom Kuntz’s Bacardi Summer Ad Dances Across Digital by Laurie Sullivan @lauriesullivan, May 14, 2018 Bacardi will release a dance-themed advertising campaign across search, social, out-of-home and video sites this summer, where images tell the story from the waist down. The brand deliberately chose not to show any faces because faces are usually what marketers … Continue reading Tom Kuntz’s Bacardi Summer Ad Dances Across Digital →

4 Top Digital Marketing Tools

Digital Marketing Tools

Susan Gilbert — May 14, 2018 Follow @SusanGilbert — May 14, 2018 Use These Digital Marketing Tools and Improve Your Reach Building a brand image involves using the best tools that will grow your community and conversion rates. Your business needs the latest resources in order to keep up with a constantly changing online environment … Continue reading 4 Top Digital Marketing Tools →

Have a B2B Network? Your Digital Marketing Agency Is Doomed If Not

B2B Leads Generation

Itamar Gero — May 11, 2018 Follow @ItamarGero — May 11, 2018 Starting out on your own entrepreneurial adventure is tempting for anyone looking to go into business for themselves. Who doesn’t want to ditch the 9-to-5 and work in their pajamas? After all, everything is digital, right? Hence the digital in digital marketing agency. … Continue reading Have a B2B Network? Your Digital Marketing Agency Is Doomed If Not →

Overcoming the B2B Conversion Hurdle – What Are Digital Marketers Missing?

Digital Marketing Skills

Adam Oldfield — May 10, 2018 Follow @force24 — May 10, 2018 A recent article on Forbes.com revealed that B2B customers progress more than 70% of the way through the decision-making process before engaging a sales representative. For many organisations, this will have made for a frightening read. And the immediate, almost knee-jerk reaction, will … Continue reading Overcoming the B2B Conversion Hurdle – What Are Digital Marketers Missing? →

What is Holding You Back in Digital Marketing?

Digital Marketing Strategies

Mike Moran — May 9, 2018 Follow @MikeMoran — May 9, 2018 My days are divided between teaching professionals how to change their careers and teaching companies how to change their cultures–both of whom want to embrace digital marketing. But it takes more than giving it a big hug. I actually find that attitudes are … Continue reading What is Holding You Back in Digital Marketing? →

How To Fix A Broken Digital Marketing Strategy

Digital Marketing Strategies

Warren Knight — May 8, 2018 Follow @warrenknight — May 8, 2018 There have been many times in my career where I have had to sit down with my team, and really analyse our digital marketing strategy because it is just not working like it should or like it did in the past. Regardless of … Continue reading How To Fix A Broken Digital Marketing Strategy →

17 Digital Marketing Metrics You Should Be Tracking In 2018

Digital Marketing Strategies

By Jo-Ann Coetzee May 8th, 2018 Digital commerce is fast outpacing the traditional brick-and-mortar way of doing business. Even online sales seem to be catching up with in-store sales. According to Big Commerce, e-store sales grew by 23% in 2017. With this in mind, a lot of SMBs have been taking their businesses online – … Continue reading 17 Digital Marketing Metrics You Should Be Tracking In 2018 →

Machine Learning: How To Take Hold Of The Latest Evolution In All Things Digital

Machine Learning

Shelly Dutton — May 7, 2018 — May 7, 2018 One of the most overhyped and underestimated forms of digital technology might be machine learning (ML), and it is shaking up the foundation of the digital business. Data-pattern anomalies are detected in real time to weed out spam, fraud, and potential security threats. People are … Continue reading Machine Learning: How To Take Hold Of The Latest Evolution In All Things Digital →

Drafting Digital Marketing Components: Who Goes First?

Digital Marketing Strategies

Logan Godfrey — May 6, 2018 — May 6, 2018 With the 2018 NFL Draft now over, it’s time to write a marketing blog. Before you ask if that makes sense, I’ll explain. If you’ve read any of my blogs in the past, like “A Scouting Combine for Digital Marketers”, you know that I am … Continue reading Drafting Digital Marketing Components: Who Goes First? →

Top 3 Digital Marketing Challenges (And How to Overcome Them)

Digital Marketing Strategies

Megan Totka — May 5, 2018 Follow @MeganTotka — May 5, 2018 Digital marketing is an important area of focus – often the primary area of focus – for small businesses. However, while the landscape quickly evolves, the challenges do too. Wondering how to overcome the digital marketing challenges you will likely face this year? … Continue reading Top 3 Digital Marketing Challenges (And How to Overcome Them) →